Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Calvin Klein
  • NYFW
  • Calvin Klein Collection
  • Veronica Leoni
  • Nike
  • Spider-Man
  • Nike GT Cut 4
HypebeastHypebaeHypeartHypemapsHBX

The Secret Behind Nike Air

Nike’s “The Secret Behind Nike Air” spot investigates where and how the “Air” encapsulated

Uncategorized
257 0 Comments
Save

Nike’s “The Secret Behind Nike Air” spot investigates where and how the “Air” encapsulated within its popular cushioning system is derived. A few different Nike-sponsored athletes make an appearance as well as David Koechner making a cameo as the spokesperson behind the Nike Air cultivation process.

Source: TheOriginalWinger

Read Full Article

What to Read Next

Nike Kobe AD Protro "Purple Stardust" Slated to Return This Fall
Footwear

Nike Kobe AD Protro "Purple Stardust" Slated to Return This Fall

The shoe originally released in 2017.
By /
2.3K   0 Comments
Save
Nike Unveils the Air Rift “Snakeskin” Pack
Footwear

Nike Unveils the Air Rift “Snakeskin” Pack

The reptilian offerings arrive in “Photon Dust/Black” and “Red/Black.”
By /
5.2K   0 Comments
Save
Nike Reveals the Air Max 1000 Multicolor
Footwear

Nike Reveals the Air Max 1000 Multicolor

Introducing dual-color printing to the innovative sneaker made in collaboration with Zellerfeld.
By /
14.9K   0 Comments
Save
The Nike Air Max Goadome Surfaces in "Cow Print"
Footwear

The Nike Air Max Goadome Surfaces in "Cow Print"

Functional outdoor design gets a playful, textural update.
By /
2.3K   0 Comments
Save
Stone Island Shadow Weatherproof Wool Stealth Jacket
Uncategorized

Stone Island Shadow Weatherproof Wool Stealth Jacket

Stone Island Shadow continue on the path of innovation as it pushes the boundaries with its
By /
137   0 Comments
Save
Method Man & Ghostface Killah – It’s That Wu Shit (Produced by Scram Jones)
Music

Method Man & Ghostface Killah – It’s That Wu Shit (Produced by Scram Jones)

Method Man & Ghostface Killah – It’s That Wu Shit (Produced by Scram Jones)
By /
255   0 Comments
Save
Raekwon – Disposable Gunz
Music

Raekwon – Disposable Gunz

raekwon-disposable-gunz
By /
252   0 Comments
Save
STS - Demand More 2 (Mixtape)
Music

STS - Demand More 2 (Mixtape)

sts-demand-more-2-mixtape
By /
252   0 Comments
Save
Rubix - Disco Electronique (Rubix Edit)
Music

Rubix - Disco Electronique (Rubix Edit)

rubix-disco-electronique-rubix-edit
By /
267   0 Comments
Save
Nas & Damian "Jr Gong" Marley are Distant Relatives (Trailer)
Music

Nas & Damian "Jr Gong" Marley are Distant Relatives (Trailer)

nas-damian-jr-gong-marley-are-distant-relatives-trailer
By /
159   0 Comments
Save
Big Daddy Kane - Classic Rhymes (Video)
Music

Big Daddy Kane - Classic Rhymes (Video)

big-daddy-kane-classic-rhymes-video
By /
245   0 Comments
Save
Converse First String 2010 Spring Matchpoint III
Uncategorized Footwear

Converse First String 2010 Spring Matchpoint III

Newly released is the second round of Converse First String Standards, the Matchpoint III.
By /
693   0 Comments
Save
Smoke DZA - Divine Music
Music

Smoke DZA - Divine Music

smoke-dza-divine-music
By /
224   0 Comments
Save
Bassike 2010 Fall/Winter Collection
Uncategorized

Bassike 2010 Fall/Winter Collection

The name is intended to say it all: Bassike (pronounced Basic), a label of lust-worthy
By /
266   0 Comments
Save
Vans Vault x MLB Los Angeles Angels of Anaheim Old Skool LX for Blends
Uncategorized Footwear

Vans Vault x MLB Los Angeles Angels of Anaheim Old Skool LX for Blends

Vault by Vans and Major League Baseball are teaming up to celebrate the renewal of our national
By /
3.4K   0 Comments
Save
J. Cole - Sky Boy
Music

J. Cole - Sky Boy

j-cole-sky-boy
By /
239   0 Comments
Save
More ▾