ASOS "Best of British" 2010 Spring/Summer Collection

267 Hypes

Online retailer ASOS mastermind an interesting and innovative project for the 2010 spring/summer season with their “Best of British” Collection. 19 different British brands from different fashion backgrounds unite to produce 9 different capsules. They include Ally Capellino and Dr. Martens (footwear), Carolyn Massey and Slazenger (apparel), Grenson and The British Millerain Co. Ltd. (footwear), Eley Kishimoto and Orlebar Brown+ (swim short), Holland Esq and Lavenham (apparel), Rose Black and Peckham Rye and Olney (accessories), Brady and Jas M.B. (bags), Soar and Corgi (apparel) and Bill Amberg and Southsea Deckchairs (bags). Parts of the collection are available now while the rest will release in the near future.