honeyee: NSW COLLECTION+Still Life

honeyee’s most recent editorial focuses on Nike Sportswear and stars the venerable Hiroshi Fujiwara. Set in the backcountry, the shoot works well with the strong All Conditions Gear approach that has infiltrated the Nike Sportswear collection over the most recent releases. Among the back drops is Fukiware Falls, one of Japan’s most iconic pieces of wilderness and a national treasure.