Jay-Z Reveals "Decoded" Book In Miami

During his stay in Miami Jay-Z was joined by Eric Hadley, General Manager of Bing, to reveal images from the campaign, a page from Mr. Carter’s book DECODED. This unveiling will be succeeded by his fan’s global decoding of the book to take place from now until November 20th. DECODED will be released November 16 from Spiegel & Grau, an imprint of the Random House Publishing Group. The footage was shot and edited by David “Dro” Rosario.