Primitive 2010 Fall/Winter Lookbook

Primitive proudly presents its collection for the 2010 Fall/Winter season, a follow up to the brand’s successful Summer line. This time around, the Encino cats enlist the heirs to the Ice Cube dynasty, Doughboy and OMG, for a guest appearance, while of course also featuring the Primitive President himself, Paul Rodriguez Jr. Key graphics for the season display a healthy balance of class & grime. Graphics like Real Cali Trees or White Sex represent the ruggedness of the season, while pieces like Classic Luxury and Top Shelf offer a clean alternative. An in-store and online release is set for this Saturday, October 23rd via Primitive.