adidas AZX ACU ZX 800

ACU’s capital ‘A’ take on the ZX 800 shape works with the shoe’s sleek curves but adds an appropriately Chinese colour blend of a bold red and yellow, plus extra traditional elements via the patterned silky material on the upper and tongue that works effectively alongside the suede paneling. Replacing the reflective panels on the forefoot with a unique choice of lenticular imagery that depicts the store’s logo, the package is completed by a coordinating patterned drawstring bag and wooden lace jewel. Sport meets cultural heritage with added innovation.