November 11, 2009

fragment design x Bamford Watch Department x Rolex Oyster Perpetual Explorer

Coming off the heels of the previously seen fragment design x SOPH. 10th Anniversary Custom Rolex Submariner comes yet another custom Rolex. The Oyster Perpetual Explorer gets the blacked out treatment with blue detailing seen on the 3, 6 and 9 hour markers, the second hand and the fragment logo. more

October 28, 2009

fragment design for SOPH. 10th Anniversary Custom Rolex Submariner – A Closer Look

Releasing with a batch of additional 10th Anniversary product on November 2nd will be custom Rolex Submariner design by fragment design for SOPH. Initially previewed last week, the watch can now be seen in its entirety, featuring custom engraving, color coordinations, and fragment details. Produced in low quantities, the watch ... more

October 23, 2009

fragment design for SOPH. 10th Anniversary Custom Rolex Submariner

Having spotted a custom fragment design watch last week, we now see that Hiroshi Fujiwara had more up his sleeve with this latest preview. Celebrating the 10th Anniversary of SOPH., fragment looks like it'll be making a limited run of Rolex Submariner timepieces, customized to fragment specifications by the experts ... more

October 15, 2009

Hiroshi Fujiwara’s fragment design Custom Rolex Oyster Perpetual Air-King

Hiroshi Fujiwara teases up with a glimpse into his custom Rolex Oyster Perpetual Air-King. Further cementing his baller status, the extremely pricey timepiece features pink dials along with a fragment design logo and matching pink accenting. Definitely another interesting piece from the Japanese "Godfather of Streetwear." Source: Dokoiko more

November 19, 2008

Bamford and Sons – Customized Rolex Submariner

If you ever thought the Nike iD or PUMA Mongolian BBQ was cool, then you'll love this. Bamford & Sons are now offering custom Rolex Submariner watches. Just like the aforementioned campaigns, this new feature allows a fair amount of customizable details including various color faceplates, bands, indices and dials. ... more