Rolex

Rolex Top 100

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Founded 1905
Headquarters Geneva, Switzerland

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Rolex is a privately owned Swiss watch manufacturer that is based in Geneva, Switzerland; founded by Hans Wilsdorf, in 1905. It is revered as one of the top watchmakers in the world for its luxury quality, designs and precision in its craft. Rolex watches are often timeless in design and are often considered as symbols of prestige and luxury.
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Unique Rolex "Four Seasons" Daytonas Shatter Records With $49.5 Million USD Charity Auction
Watches

Unique Rolex "Four Seasons" Daytonas Shatter Records With $49.5 Million USD Charity Auction

The historic sale marks the largest single charity consignment in watchmaking history, benefiting Roger Federer and Leonardo DiCaprio’s foundations.

Here Are 2026's Most Luxurious Mid-Autumn Festival Mooncakes
Food & Beverage

Here Are 2026's Most Luxurious Mid-Autumn Festival Mooncakes

Featuring a Ferrari gear shifter, an EVISU matcha set, a Gucci xiangqi board and more.


JOOPITER Launches Curated Auction Featuring 11 Rare Vintage Rolex Daytonas
Watches

JOOPITER Launches Curated Auction Featuring 11 Rare Vintage Rolex Daytonas

The sale showcases six decades of chronograph evolution, led by the rare “Espresso Oyster” Ref. 6240 and gem-set iterations.

Rolex Revives Historic “Padellone” Heritage With an Instantaneous Complete Annual Calendar
Watches

Rolex Revives Historic “Padellone” Heritage With an Instantaneous Complete Annual Calendar

Launching in Everose gold and platinum configurations, the novelty joins the permanent 1908 lineup as Rolex’s latest high-complication staple.

Artisans de Genève “Val Viola” Captures Nature’s Changing Colors
Watches

Artisans de Genève “Val Viola” Captures Nature’s Changing Colors

Meticulously engraved to capture light, the custom dial transitions dynamically between turquoise, violet, and green tones depending on the angle.

Rolex to Auction Four Unique Gem-Set Cosmograph Daytonas Inspired by the Seasons
Watches

Rolex to Auction Four Unique Gem-Set Cosmograph Daytonas Inspired by the Seasons

The one-off charity timepieces feature precious metals, rare dials, and gem-set bezels for Phillips’ London sale.

5 Rare Celebrity-Owned Timepieces That Go Beyond the Hype
Watches

5 Rare Celebrity-Owned Timepieces That Go Beyond the Hype

From Drake’s “Ice Gradient” Daytona tp Jay-Z’s sapphire RM056, Kevin Hart’s hand-engraved Patek Philippe and more.

Monterey Car Week Is a Five-Day Extravaganza of Automotive Aspiration
Automotive

Monterey Car Week Is a Five-Day Extravaganza of Automotive Aspiration

But the event asks: what kind of car enthusiast are you?

Wrist Check: Rolex Gifts Drake a One-of-One Custom “Ice Gradient” Daytona
Watches

Wrist Check: Rolex Gifts Drake a One-of-One Custom “Ice Gradient” Daytona

The unique off-catalog timepiece commemorates the Toronto artist’s 15th Billboard No. 1 record.

Olaolu Slawn Unveils "The Slawn x Rolex Multiverse" 12-Piece Custom Watch Collection
Watches

Olaolu Slawn Unveils "The Slawn x Rolex Multiverse" 12-Piece Custom Watch Collection

The British-Nigerian artist teams up with Gunna, Lil Yachty, Ronaldinho, and more for 12 one-of-one custom timepieces.

Olaolu Slawn Teases "Rolex Multiverse" Featuring 12 One-of-One Collaborations
Watches

Olaolu Slawn Teases "Rolex Multiverse" Featuring 12 One-of-One Collaborations

The London-based artist brings together heavyweights like Gunna, Mario Balotelli, and Verdy for a series of custom timepieces.

The Pre-Owned Watch Market Is Back to Normal and Rolex Remains the Undisputed Leader
Watches

The Pre-Owned Watch Market Is Back to Normal and Rolex Remains the Undisputed Leader

Collectors under 30 still spend more on Rolex than any other brand but are diversifying their portfolios faster..
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