Rolex is a privately owned Swiss watch manufacturer that is based in Geneva, Switzerland; founded by Hans Wilsdorf, in 1905. It is revered as one of the top watchmakers in the world for its luxury quality, designs and precision in its craft. Rolex watches are often timeless in design and are often considered as symbols of prestige and luxury.
Rolex enters into a long-term partnership with Formula 1® Racing as Official Timekeeper and Official Timepiece
Rolex develops and patents the Cerachrom bezel
Oyster Perpetual Explorer, launches in 1953 to celebrate the victorious ascent of Everest, immediately acquires iconic status
Rolex launches the “Oyster Perpetual Explorer,”
Rolex debuts the “Datejust” model, the first self-winding wrist chronometer that displays the date on the dial and straps to a Jubilee bracelet
September - Sir Malcolm Campbell, the “king of speed,” set the land speed record of over 300 mph (approximately 485 km/h) at Bonneville Salt Flats, Utah, U.S.A., while wearing a Rolex watch
Rolex “Oyster” watches were worn by crew members during the first flying expedition over Mount Everest
Rolex invents and patents the world’s first Perpetual rotor self-winding mechanism
Young English swimmer Mercedes Gleitze swam 10 hours across the English Channel wearing the Rolex “Oyster,” proving the watch’s waterproof properties. The event was published on the full front page of the Daily Mail, and also marks the birth of the Testimonee concept
Rolex creates the “Oyster,” the first waterproof wristwatch, and the dustproof wristwatch
Montres Rolex S.A. registers as a company in Geneva
Rolex relocates to Geneva, Switzerland, due to the city being known for its watchmaking craft
Rolex receives the Class “A” Precision Certificate by Kew Observatory of Great Britain. At the time this distinction was only reserved for marine chronometers. Rolex wristwatches have since been kept to this standard
Rolex receives the Swiss Certificate of Chronometric Precision by the Official Watch Rating Centre in Bienne for becoming the first in the world to invent a wristwatch with chronometric precision
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