Mike West

Using famed Chavez Ravine as the stage for a historic announcement, Mike West recently introduced various people to New Balance Numeric – a skate-inspired collection with Jamie Thomas that combines both tradition and innovation. Though New...

In November of 1992, apparel brand 686 was born with the goal of providing fashionable as well as technical outerwear inspired by the unique Los Angeles appropriation of street culture and its nearby mountaineering lifestyle. Doing the unheard of in...

Meshing the world of action sports with the automobile industry, 686 in conjunction with Scion has revealed the first-ever vehicle, the “Numeric,” dedicated solely to snowboarding. Each feature and part on the car highlights an aspect of...

When it comes to time to board that long trans-Pacific haul (sitting in economy nonetheless), you can’t help but think, traveling sucks. Crammed into tiny seats with increasingly ridiculous airline fees, terrible food, germ-infested re-circulated air...

With a lifeline spanning almost two decades, 686 and founder Mike West have fiercely maintained their independent standing. With an insatiable thirst for learning and developing visions through his own means, West and the brand has come to define its...

Hypebeast fam Mike West of snowboarding brand 686 hooks up with Karmaloop TV to speak regarding some upcoming releases from his innovative collaborative “Times” project. From a quick look into his history, Mike West delves more...