Halloween Sale - Up to 25% Off Your Entire Order - Use Code: NOTRICKS14

Positive Vibes in Compton Through Surfing: The Compton Surf Club

LifestyleComments ⋅ Sep 5, 2014
While Compton isn’t a place that springs to the mind with surfing, the city south of downtown Los Angeles is in fact only a short drive from the beach. Looking to provide a unique opportunity to underprivileged youth in the area, surf and skate...

Essentials: Mike West of Westlife Distribution Inc.

StyleComments ⋅ Jan 22, 2014
Ever since he first set foot on a skateboard growing up in the early ’80s, Michael Akira West has always had a head full of ideas that only grew. The cultures surrounding first skateboarding then snowboarding as well as his heavy diet of punk,...

Mike West Introduces New Balance Numeric

VideosComments ⋅ Jan 7, 2013
Using famed Chavez Ravine as the stage for a historic announcement, Mike West recently introduced various people to New Balance Numeric – a skate-inspired collection with Jamie Thomas that combines both tradition and innovation. Though New...

HYPEBEAST Trade: Michael Akira West of 686 Technical Apparel

EditorialComments ⋅ Jul 19, 2012
In November of 1992, apparel brand 686 was born with the goal of providing fashionable as well as technical outerwear inspired by the unique Los Angeles appropriation of street culture and its nearby mountaineering lifestyle. Doing the unheard of in...

Numeric: 686 and Scion Snowboarding Concept Car Interview

LifestyleComments ⋅ Nov 15, 2011
Meshing the world of action sports with the automobile industry, 686 in conjunction with Scion has revealed the first-ever vehicle, the “Numeric,” dedicated solely to snowboarding. Each feature and part on the car highlights an aspect of...

Travel Essentials

EditorialComments ⋅ Jul 15, 2011
When it comes to time to board that long trans-Pacific haul (sitting in economy nonetheless), you can’t help but think, traveling sucks. Crammed into tiny seats with increasingly ridiculous airline fees, terrible food, germ-infested re-circulated air...

Mike West: The Visions of an Independent

VideosComments ⋅ Dec 2, 2010
With a lifeline spanning almost two decades, 686 and founder Mike West have fiercely maintained their independent standing. With an insatiable thirst for learning and developing visions through his own means, West and the brand has come to define its...

Karmaloop The Buyer Wire: Mike West of 686

UncategorizedComments ⋅ Nov 19, 2009
HYPEBEAST fam Mike West of snowboarding brand 686 hooks up with Karmaloop TV to speak regarding some upcoming releases from his innovative collaborative “Times” project. From a quick look into his history, Mike West delves more...