Kobe Bryant
Nike Basketball: Milano Kalibro Kobe
Enzo G. Castellari, cult Italian director of '70s exploitation movies, introduces us to a hidden treasure taken from his filmography, Milano Kalibro Kobe. The short movie, discovered in the basement of the director's house, tells the story of the epic struggle between law...
Nike Hyper Elite USA Basketball Uniforms
Combining Nike's lightest, most technologically advanced textiles with iconic graphics, the Nike Hyper Elite Basketball Uniform helps boost players’ performance and communicates the pride of USA Basketball. The innovation begins with Nike Aerographics, an engineered fabric...
Nike Kobe VII “Invisibility Cloak”
The Kobe Bryant signature line from Nike has been home to some of the most creative and unusual sources of inspiration over the years, leading to footwear that takes cues from Batman, the Grinch, and even Bruce Lee. Now the design team appears to have turned to the Harry Potter...
Nike Basketball: KobeSystem – Level 7 Success at Success
The seventh level and pinnacle of the KobeSystem is dubbed "Success at Success." In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths of the ocean floor to the far reaches of...
Nike Basketball: KobeSystem – Level 6 Beastion
The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal... and the same beast? For...
Nike Basketball: KobeSystem – Level 5 Domination
Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in "domination" from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the galaxy, waffles, weather, REM sleep,...
Nike Basketball: KobeSystem – Level 4 Explosion
Class is in session for day four of the KobeSystem, which has already seen Aziz Ansari, Serena Williams and Wang Leehom get lessons in success, adaptation and perception. Notable motivational speaker Tony Robbins is next in Kobe Bryant's crosshairs as he teaches him that...
Nike Basketball: KobeSystem – Level 3 Perception
Day 3 of the KobeSystem seminar finds the Black Mamba schooling multi-talented Chinese megastar, Wang Leehom about the idea of "perception." Through a series of pictures on screen, Leehom quickly learns that becoming a "system" is where true enlightenment is found. If you've...
Nike Basketball: KobeSystem – Level 2 Adaptation
The next installment in the ongoing KobeSystem series finds Serena Williams having a breakthrough on day two of the seminar. The former MVP gives the former Wimbledon champ a lesson in adaptation, using a meteor versus the dinosaurs as a metaphor for the aforementioned ability...
Nike Basketball: KobeSystem – Level 1 Success
Nike Basketball continues its KobeSystem campaign with the first of several upcoming videos breaking down the various facets behind Kobe Bryant's success. Level 1 sees the former MVP teaching Aziz Ansari a thing or two about dealing with early success. For those that may have...
Nike Basketball: KobeSystem “Success for the Successful” Campaign
In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business, entertainment and sports...
Nike Kobe VII System: Shoe Science – Attack Fast, Attack Strong
The heel and forefoot serve as key pieces in the construction of the Nike Kobe VII System, allowing Bryant to attack the basket with a variety of jab steps, crossovers and crab dribbles. With the ability to adapt to how defenders are checking him, Kobe has a piece of footwear...
A Look Inside the Nike Kobe System
Earlier this week Nike Basketball sent out a special Kobe System Success Pack, which we will highlight tomorrow. Along with a Kobe backpack and iPad 2 came a series of images focused on the design process of the Kobe VII, Nike's brilliant Kobe System campaign and even several...
Nike Zoom Kobe VII System Supreme: Building a System with Kobe Bryant and Eric Avar
As today marks the much-anticipated release of the Nike Zoom Kobe VII System Supreme on NIKEiD, the Swoosh presents an accommodating video, which features designer Eric Avar, as well as Kobe himself, speaking on the innovative offering. Watch and listen as the two discuss the...
Nike Zoom Kobe VII System Supreme
With NBA action set for Christmas Day, signature shoes for the NBA's elite, as well as for the everyday ballplayer are slowly but surely being rolled out. Launching December 22, the Nike Kobe VII System Supreme is a performance system allowing players to customize the shoe,...
