Kobe Bryant
Nike Basketball: KobeSystem – Level 7 Success at Success
1 week ago
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The seventh level and pinnacle of the KobeSystem is dubbed "Success at Success." In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths of the ocean floor to the far reaches of...
Nike Basketball: KobeSystem – Level 6 Beastion
2 weeks ago
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The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal... and the same beast? For...
Nike Basketball: KobeSystem – Level 5 Domination
2 weeks ago
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Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in "domination" from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the galaxy, waffles, weather, REM sleep,...
Nike Basketball: KobeSystem – Level 4 Explosion
2 weeks ago
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Class is in session for day four of the KobeSystem, which has already seen Aziz Ansari, Serena Williams and Wang Leehom get lessons in success, adaptation and perception. Notable motivational speaker Tony Robbins is next in Kobe Bryant's crosshairs as he teaches him that...
Nike Basketball: KobeSystem – Level 3 Perception
2 weeks ago
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Day 3 of the KobeSystem seminar finds the Black Mamba schooling multi-talented Chinese megastar, Wang Leehom about the idea of "perception." Through a series of pictures on screen, Leehom quickly learns that becoming a "system" is where true enlightenment is found. If you've...
Nike Basketball: KobeSystem – Level 2 Adaptation
2 weeks ago
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The next installment in the ongoing KobeSystem series finds Serena Williams having a breakthrough on day two of the seminar. The former MVP gives the former Wimbledon champ a lesson in adaptation, using a meteor versus the dinosaurs as a metaphor for the aforementioned ability...
Nike Basketball: KobeSystem – Level 1 Success
2 weeks ago
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Nike Basketball continues its KobeSystem campaign with the first of several upcoming videos breaking down the various facets behind Kobe Bryant's success. Level 1 sees the former MVP teaching Aziz Ansari a thing or two about dealing with early success. For those that may have...
Nike Basketball: KobeSystem “Success for the Successful” Campaign
4 weeks ago
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In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business, entertainment and sports...
Nike Kobe VII System: Shoe Science – Attack Fast, Attack Strong
4 weeks ago
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The heel and forefoot serve as key pieces in the construction of the Nike Kobe VII System, allowing Bryant to attack the basket with a variety of jab steps, crossovers and crab dribbles. With the ability to adapt to how defenders are checking him, Kobe has a piece of footwear...
A Look Inside the Nike Kobe System
January 13, 2012
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Earlier this week Nike Basketball sent out a special Kobe System Success Pack, which we will highlight tomorrow. Along with a Kobe backpack and iPad 2 came a series of images focused on the design process of the Kobe VII, Nike's brilliant Kobe System campaign and even several...
Nike Zoom Kobe VII System Supreme: Building a System with Kobe Bryant and Eric Avar
December 22, 2011
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As today marks the much-anticipated release of the Nike Zoom Kobe VII System Supreme on NIKEiD, the Swoosh presents an accommodating video, which features designer Eric Avar, as well as Kobe himself, speaking on the innovative offering. Watch and listen as the two discuss the...
Nike Zoom Kobe VII System Supreme
December 7, 2011
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With NBA action set for Christmas Day, signature shoes for the NBA's elite, as well as for the everyday ballplayer are slowly but surely being rolled out. Launching December 22, the Nike Kobe VII System Supreme is a performance system allowing players to customize the shoe,...
Kobe Bryant x Nike SB Zoom Eric Koston 1
May 20, 2011
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In celebration of Eric Koston’s first signature shoe with Nike SB, 5-time NBA World Champion Kobe Bryant and street skateboarding innovator Eric Koston have bridged two LA schoolyard sports — basketball and skateboarding. It is undeniable that both basketball and...
Kobe Bryant “The Black Mamba” Film
February 19, 2011
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Following several previews, Nike Basketball releases the full version of "The Black Mamba," a short film by Robert Rodriguez starring Kobe Bryant, Bruce Willis, Danny Trejo and Kanye West. Intriguing, well-produced and indicative of the prowess in Nike's creative direction,...
Conan O’Brien: Kobe Bryant and the Nike Zoom Kobe VI 3D
February 4, 2011
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Conan O'Brien recently hosted multi-time NBA MVP Kobe Bryant on his late night show as the two discussed his nickname "The Black Mamba," his latest commercial with Kanye West and Bruce Willis, and his on-court battles with the likes of Kevin Garnett and former teammate...
