Always managing to create witty commercials, Nike presents its latest for the Hyperdunk campaign. Although we all know he can cut and weave through the competition like no...

It seems every week somebody is commemorating Nike endorsed Kobe Bryant for his first-ever NBA MVP from artwork to exclusive colorways of his performance ball shoes, the marketable nature of...

As expected, there was a huge turn out following the breaking news of the Back to the Future Marty McFly inspired Nike Hyperdunk just days before the release. Making sure aficionado's got what...

Last month, Nike's campaign for the all new Hyperdunk basketball shoe kicked off with a campaign featuring the NBA's 2007/2008 MVP Kobe Bryant leaping over a speeding Aston Martin. Following up on this, Kobe and the Hyperdunk's latest spot also incorporates the Jackass crew with the backdrop featuring a pool filled with snakes. Of course with the inclusion of Jackass, it's more then safe to assume there's some added comedic value involved in the video.

In commemoration of Los Angeles Lakers' Kobe Bryant and his 2008 MVP crowning, Nort has produced a Nort shirt incorporating Bryant's logo and Lakers colors. This marks the latest chapter in this ongoing relationship which has seen the pair release a Nike Kobe x Nort pack back in 2006 featuring a limited Nike Kobe 1 and leather jacket.

Earlier today, we showed you the video of Kobe Bryant's jump over a moving Aston Martin. With all the talk surrounding Nike's uber impressive Hyperdunk sneaker, it is difficult not to believe in its technology. Many wondered whether it was authentic or not. After all, Los Angeles is within very close proximity to Hollywood. Kobe breaks down the truth before a recent Laker game. Source: ESPN

As previously shown, Nike unveiled their new shoe for the Beijing Olympics, the Hyperdunk, which will be worn by Kobe and his USA teammates. A video has surfaced showing exactly how efficient these new shoes might become. It looks like Kobe is joined by fellow Laker Ronny Turiaf in a scene where Kobe attempts to jump over an Aston Martin while wearing the Hyperdunk. Whether this is actually Kobe or a stunt double remains to be seen, but from the looks of it these sneakers can definitely take off.