Deion Sanders

Nike Unveils Coach Prime's Revamped Air DT Max '96
Footwear

Nike Unveils Coach Prime's Revamped Air DT Max '96

Updated with new packaging and a “PRIME” hit at the heel tab.

Deion Sanders Flexes His Nike "PRIMES"
Footwear

Deion Sanders Flexes His Nike "PRIMES"

Following his triumphant season opener against TCU.

Nike Reportedly Re-Signs Deion Sanders
Footwear

Nike Reportedly Re-Signs Deion Sanders

The current University of Colorado football coach returns to the Swoosh after vowing to never work with them again.

Tom Brady Signs Deion Sanders’ Son To Represent His BRADY™ Apparel Brand
Fashion

Tom Brady Signs Deion Sanders’ Son To Represent His BRADY™ Apparel Brand

Marking the first appearance of Shedeur Sanders as an official brand ambassador.

Watch the Teaser Clip for Amazon Prime's New College Football Docuseries on Coach Deion Sanders
Entertainment

Watch the Teaser Clip for Amazon Prime's New College Football Docuseries on Coach Deion Sanders

Welcoming ‘Coach Prime’ to the streamer.


Nike Air DT Max '96 to Return in Atlanta Falcons-Inspired Colorway
Footwear

Nike Air DT Max '96 to Return in Atlanta Falcons-Inspired Colorway

An homage to “Prime Time.”

Nike Revives the Deion Sanders Air DT Max '96
Footwear

Nike Revives the Deion Sanders Air DT Max '96

Primetimes is back.

Nike Unveils a New Colorway for the Air Diamond Turf
Footwear

Nike Unveils a New Colorway for the Air Diamond Turf

Paying homage to Deion Sanders’s days with the Atlanta Falcons.

Nike Air Diamond Turf Receives 'Emerald' Colorway
Footwear

Nike Air Diamond Turf Receives 'Emerald' Colorway

The new sneaker is expected to drop sometime in the near future.

Deion Sanders Explains Why He Chose Nike Over British Knights for His Pro Sneaker Deal
Footwear

Deion Sanders Explains Why He Chose Nike Over British Knights for His Pro Sneaker Deal

The NFL Hall-of-Famer tells all in new ‘Sneaker Shopping’ episode.

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