We're Teaming up With London's Harvey Nichols to Launch "HYPEBEAST Kicks"

Nothing gets the mind reminiscing about the past and questioning the future like reaching a milestone. And when HYPEBEAST hit 10 years at the tail end of 2015, that’s precisely the thought track we had playing in our heads. To celebrate the first year after our first decade, our core foundations and the future of menswear culture, we’ve teamed up with London’s Harvey Nichols to throw our very first European exhibition, in the shape of “HYPEBEAST Kicks” and “HYPEBEAST Printing Live.”

Starting on May 11, the iconic luxury department store will play host to a rolling exhibition featuring our favorite sneakers from the collections of Ron Raichura and Morgan Weekes. This selection will undergo a refresh each week to let visitors enjoy a spectrum of rare and often unseen footwear in the flesh. On top of this, every Saturday, from midway onwards, we’ll partner with a different brand, such as marharishi and Gasius, to print limited runs of 100 tees per session that’ll only be available at our pop-up.

The project makes full use of Harvey Nichols’ recently refurbished menswear department, which has undergone a massive redesign that has seen the space depart from the traditional shop format and instead house specialized boutiques across its 28,000 square feet. One part of this is Project 109, the store’s first concept space complete with an AONO barbershop, a new bar, and an all-day kitchen. The space’s opening ribbon will be cut with HYPEBEAST as its debut partner.

Project 109 can be found on Lower Ground 1 at Harvey Nichols’ flagship store, 109-125 Knightsbridge, SW1X 7RJ. HYPEBEAST Kicks and Printing Live runs from May 11-June 3 (Printing on Saturdays only), Monday-Saturday 10 a.m.-8 p.m. GMT, and Sunday 11:30 a.m.-6 p.m GMT.

The AONO Barbershop and the Bar + Kitchen will be open during the same dates Monday-Saturday 8 a.m.-11 p.m. GMT and Sunday 11 a.m.-8 p.m. GMT.