The Rising Power of Social Media Influencers

Check out this new documentary on the rise of social media and its influencers. These are the people we’re very familiar with (digitally) — the bloggers, vloggers and uploaders that have plagued our social media outlets. As new-age trendsetters, social media influencers have huge pull on people’s behavior — on their shopping and consumer habits, which have shifted focus on how brands and labels can leverage this power. Learn a little more about how the fast-paced digital world has changed consumerism from industry experts above.