Get 25% Off Memorial Day Sale | Use Code: MD25

Nike Air Max Packaging by Scholz & Friends

Although footwear design has seen its share of progressions over the past few decades, the same can’t be said for its packaging; barring changes to its colorway or the graphic it sports, the shoe box is largely the same as its always been: a small cardboard box. In an attempt to re-imagine the ubiquitous design, Berlin-based agency Scholz & Friends came up with a unique design for Nike. Highlighting the Air cushioning oft championed by the brand, the point-of-sale packaging sees the kicks encased in a Nike Air-branded cushion – much like those that cushion the shoe boxes themselves and prevent damage during shipping.

CreativeMatthias Spaetgens, Wolf Schneider
Read Full Article

What to Read Next

ONLY NY 2013 Spring/Summer Lookbook
Agi & Sam x Oliver Sweeney 2014 Spring/Summer Footwear Collection
Free Phone Charging Stations to be Installed in New York City
hanon x Saucony Shadow Master "The Midnight Runner"
Carhartt WIP 2013 Spring/Summer "Sound of Detroit" Collection