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Nike Air Max Packaging by Scholz & Friends

Although footwear design has seen its share of progressions over the past few decades, the same

Although footwear design has seen its share of progressions over the past few decades, the same can’t be said for its packaging; barring changes to its colorway or the graphic it sports, the shoe box is largely the same as its always been: a small cardboard box. In an attempt to re-imagine the ubiquitous design, Berlin-based agency Scholz & Friends came up with a unique design for Nike. Highlighting the Air cushioning oft championed by the brand, the point-of-sale packaging sees the kicks encased in a Nike Air-branded cushion – much like those that cushion the shoe boxes themselves and prevent damage during shipping.

SourceBehance
CreativeMatthias Spaetgens, Wolf Schneider
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