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Although footwear design has seen its share of progressions over the past few decades, the same can’t be said for its packaging; barring changes to its colorway or the graphic it sports, the shoe box is largely the same as its always been: a small cardboard box. In an attempt to re-imagine the ubiquitous design, Berlin-based agency Scholz & Friends came up with a unique design for Nike. Highlighting the Air cushioning oft championed by the brand, the point-of-sale packaging sees the kicks encased in a Nike Air-branded cushion – much like those that cushion the shoe boxes themselves and prevent damage during shipping.