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Primitive 2013 Holiday Collection

Using the appeal of women in men’s clothing to showcase its latest apparel lineup, Primitive Apparel has released its 2013 holiday lookbook. Shot at the hand of photographer Luis Ruano, the lookbook takes on the holiday season by highlighting its selection of sweaters, T-shirts, sweatpants and accessories, all detailed with seasonal motifs and red and green accents. Check out the lookbook above and head here for more.

PhotographerLuis Ruano

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