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PUMA introduces the brand new BioWeb Elite runner for 2013. The latest boundary-pushing footwear silhouette from the brand and striking a profile in the same vein as that of the iconic Disc Blaze, the design comes inspired by the intricate construction of a spiderweb and offers a translucent WebCage throughout the upper for durability that is both lightweight and flexible, as well as supportive. Coupled with the WebCage is a cushioned WebTech TPU heel wrap for impact protection while plays on the design’s negative space – including a unique outsole tread pattern – provide further weight reduction for the shoe. Premiering in a bold Fire & Ice Pack of Orange Popsicle/Ribbon Red and Malibu Blue/Twilight Blue colorways, the PUMA BioWeb Elite is now available at retailers like Austin’s Nice Kicks, Detroit’s Burn Rubber, atmos, Philadelphia’s UBIQ and Kicks Sole Provider in Los Angeles.