A Conversation with Dior's Jay Paavonpera

Depending on the time, Jay Paavonpera is an artist living in Brooklyn. He works what some would deem a normal, responsible job during the day, as the Public Relations Manager for Dior Homme. During the evenings though, Paavonpera enjoys an alter existence in his studio, creating mixed-media visual art. With a vested interest in the latter, Paavonpera presents everyday found materials to the viewer in a distinctive way, vaguely reminiscent of DuChamp’s Bicycle Wheel or other such work. In regards to his day job, of which design is an integral component, Paavonpera has a keen perspective on the direction of high fashion as guided by hip-hop and celebrity figures. Cool and collected on the exterior, watch as he explains his complex thought on music, fashion and art in this conversation with HYPEBEAST.

Subscribe to HYPEBEAST’s YouTube channel for the latest videos.