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New Era Introducing 2011

New Era has just kicked off its latest campaign which continues on last year’s New Era XC collaborative artist project. For the unfamiliar, New Era XC gave talented artists the opportunity to reappropriate New Era’s all too familiar 59FIFTY fitted cap into a piece of art. The eventual winner, Craig Green of Central Saint Martins, took home top prize for his efforts as this year’s project ups the ante.

Aside from the usual creative process and £10,000 (approximately $16,800 USD) bursary to launch their creative career, their hat-meets-art piece will also be given the opportunity to feature in a published book with global travel opportunities. To sign-up and for more information, check out the website.

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