Dee & Ricky x CASIO G-SHOCK Launch Event Recap
June 23, 2010 ⋅ Events ⋅ by Staff ⋅ 566 Views

Dee & Ricky, the New York based fashion design duo, have lent their trademark retro style to the latest edition to the G-Shock Family, the GA110DR-1A. This limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide. To celebrate the launch of their new collaboration, G-Shock and Dee & Ricky hosted a lively fete at the hip Bowery Hotel.

Well-attended by tastemakers and influencers alike, the evening included a special screening of Dee & Ricky’s G-Shock video by Kenzo Digital and guest performance by Hip Hop Artist Donnis. Notable guests included Andre Harell, Bun B, Tristan Wilds, Kel Spencer, and design duo Coco & Breezy.

The GA110DR-1A uses rudimentary building blocks as a starting point, the design draws on primary colors to mimic the appearance of a toy watch. Like the duo’s signature Lego®-based designs, all the details pop against the black backdrop. To further customize the timepiece, the Dee & Ricky logo appears on the band and the engraved backcase features the Dee & Ricky caricature.

Remaining rooted in G-Shock technology, the Dee & Ricky X G-Shock is JIS Class Level I magnetic resistant to protect against the effects of magnetic fields often found in airport metal detectors. Additional GA110 features include shock resistance, 200M water resistance, Auto LED Light with Afterglow, 48 City World Time, 1/1000th Stopwatch with speed indicator, and 4 Daily Alarms and 1 Snooze Alarm, Auto Calendar and Hourly Time Signal. Available in July 2010, the GA100DR-1A will retail for $130 at select retailers.

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  • http://twitter.com/gotsole1981 Gotsole

    GOT EM AT GOTSOLE1981.COM

  • Jordan_4prez

    that watch is sick! Where can i buy one??Cant find it anywhere

  • http://www.kashforkeepz.com Keith Stealth

    i grew up with these dudes in staten island, trust me if you knew the shit we went threw it wouldnt be so much hate’, i’m proud of them they do the shit they do because they CAN & no one else WILL & they will continue to be kids after all we are all kids at the end of the day’, we all know you haters have deeandricky hearts if you didnt care about them you wouldnt leave a comment LOL you just make yourself look stupid & if anybody got some smart shit to say holla at me i fuck niggas up white black asian hispanic jew whatever my fist dont discriminate, get yourself a gimmic and run with it STOP hating your only making them MORE money’

  • http://www.kashforkeepz.com Keith Stealth

    i grew up with these dudes in staten island, trust me if you knew the shit we went threw it wouldnt be so much hate’, i’m proud of them they do the shit they do because they CAN & no one else WILL & they will continue to be kids after all we are all kids at the end of the day’, we all know you haters have deeandricky hearts if you didnt care about them you wouldnt leave a comment LOL you just make yourself look stupid & if anybody got some smart shit to say holla at me i fuck niggas up white black asian hispanic jew whatever my fist dont discriminate, get yourself a gimmic and run with it STOP hating your only making them MORE money’

  • ejaaysteez

    LOL everyone caught the somewhat nip slip

  • ejaaysteez

    LOL everyone caught the somewhat nip slip

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  • hollyWOOD24

    this looks like one lame party.not to mention all the girls look like straight butt !!!

  • hollyWOOD24

    this looks like one lame party.not to mention all the girls look like straight butt !!!

  • Kris

    SO IS THAT NIGGA DONNIS NOW MESSIN WITH JEFF STAPLE’S EX NATALIE? WAY UP WITH THIS UGLY ASS DUDES GETTIN WITH THESE HOT GIRLS?

  • Kris

    SO IS THAT NIGGA DONNIS NOW MESSIN WITH JEFF STAPLE’S EX NATALIE? WAY UP WITH THIS UGLY ASS DUDES GETTIN WITH THESE HOT GIRLS?

  • Kris

    SO IS DONNIS NOW FUCKING WITH JEFF STAPLE’S EX NATALIE?

  • Kris

    SO IS DONNIS NOW FUCKING WITH JEFF STAPLE’S EX NATALIE?

  • Justin

    ill admit the only reason i clicked on this was to read the comments…

  • Justin

    ill admit the only reason i clicked on this was to read the comments…

  • L.Trinidad

    So I’m supposed to give these whack ass kids props because they’ve seen a few re-runs of the Cosby Show, took notes on how all the young kids dressed, and now they are considered designers. Just goes to show this generation is nothing but mindless consumers. Where is the quality control?

  • L.Trinidad

    So I’m supposed to give these whack ass kids props because they’ve seen a few re-runs of the Cosby Show, took notes on how all the young kids dressed, and now they are considered designers. Just goes to show this generation is nothing but mindless consumers. Where is the quality control?

  • joey

    NIPPLENIPPLENIPPLE

  • joey

    nice nipple TEEHEE

  • joey

    NIPPLENIPPLENIPPLE

  • joey

    nice nipple TEEHEE

  • Pete

    I wonder what they tell people when they ask what they do for a living……. (Reporter) So Dee & Ricky what do you do? (Dee & Ricky) Well we sell Lego’s. (Reporter) No realy what do you do. (Dee & Ricky) Yea no lie we sell Lego’s for $80 but not just eney Lego’s these Lego’s come from the most rare plastic and are hand made for only the dumbest hypebeast.

  • Pete

    I wonder what they tell people when they ask what they do for a living……. (Reporter) So Dee & Ricky what do you do? (Dee & Ricky) Well we sell Lego’s. (Reporter) No realy what do you do. (Dee & Ricky) Yea no lie we sell Lego’s for $80 but not just eney Lego’s these Lego’s come from the most rare plastic and are hand made for only the dumbest hypebeast.

  • Lily

    The hate here is so think you could cut it with a knife. Pathetic.

  • Lily

    The hate here is so think you could cut it with a knife. Pathetic.

  • zamien

    honestly i think people are so focused on not being a hater that they end up not telling the honest truth. the stuff they make is subpar and we all know it.

  • zamien

    honestly i think people are so focused on not being a hater that they end up not telling the honest truth. the stuff they make is subpar and we all know it.

  • joey

    DAMN YALL SOME HATERS, THESE KIDS DONT EVEN CARE ABOUT YOU.

    HATERS GAWN HATE!

  • joey

    DAMN YALL SOME HATERS, THESE KIDS DONT EVEN CARE ABOUT YOU.

    HATERS GAWN HATE!

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  • dCiTy

    WoW, you people are such haters. Your so bored with life you comment negative sh*T. You all are just mad that you not making the same moves as them. Step your game up.

  • dCiTy

    WoW, you people are such haters. Your so bored with life you comment negative sh*T. You all are just mad that you not making the same moves as them. Step your game up.

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  • http://thestakesishigh.tumblr.com the nike nabokov

    we’re still on these two idiots?

  • http://thestakesishigh.tumblr.com the nike nabokov

    we’re still on these two idiots?

  • hater

    these guys have no sense of style or fashion, and if you think they do that means you have no sense of style or fashion as well. since when is wearing ugly ass multicolor shirts and stupid ass 1930′s style suits fashionable. This guys pants r so high up i wouldnt be surprised if his nuts were in his mouth. The watch they did is wack as hell and is nothing special at all. And holy shit ive never seen so many ugly ass girls in my life. Why are these assholes even famous? Yes I am hating, No i am not jealous, id rather be dead than one of these clowns.

  • hater

    these guys have no sense of style or fashion, and if you think they do that means you have no sense of style or fashion as well. since when is wearing ugly ass multicolor shirts and stupid ass 1930′s style suits fashionable. This guys pants r so high up i wouldnt be surprised if his nuts were in his mouth. The watch they did is wack as hell and is nothing special at all. And holy shit ive never seen so many ugly ass girls in my life. Why are these assholes even famous? Yes I am hating, No i am not jealous, id rather be dead than one of these clowns.

  • chach

    these niggas is corny

  • REAL

    yall are some playa hataz

  • chach

    these niggas is corny

  • REAL

    yall are some playa hataz

  • REAL

    yall are some playa hataz

  • REAL

    yall are some playa hataz

  • dizzy

    They all look stupid.

  • dizzy

    They all look stupid.

  • leon

    damn, the hate is thick in here… word to GEEPEE if the shit is poppin it is what it is..

  • leon

    damn, the hate is thick in here… word to GEEPEE if the shit is poppin it is what it is..

  • leon

    damn, the hate is thick in here… word to GEEPEE if the shit is poppin it is what it is..

  • Cornwalus

    I expect to see this on every single 12-14 year old corn ball rocking a Mishka hat. Thanks for keeping those cornballs obvious.

  • Cornwalus

    I expect to see this on every single 12-14 year old corn ball rocking a Mishka hat. Thanks for keeping those cornballs obvious.

  • Cornwalus

    I expect to see this on every single 12-14 year old corn ball rocking a Mishka hat. Thanks for keeping those cornballs obvious.

  • Cornwalus

    I expect to see this on every single 12-14 year old corn ball rocking a Mishka hat. Thanks for keeping those cornballs obvious.

  • Cornwalus

    I expect to see this on every single 12-14 year old corn ball rocking a Mishka hat. Thanks for keeping those cornballs obvious.

  • Cornwalus

    I expect to see this on every single 12-14 year old corn ball rocking a Mishka hat. Thanks for keeping those cornballs obvious.

  • Cornwalus

    I expect to see this on every single 12-14 year old corn ball rocking a Mishka hat. Thanks for keeping those cornballs obvious.

  • http://www.dtr45.com a1

    wait a minute were still on G shocks?

  • http://www.dtr45.com a1

    wait a minute were still on G shocks?

  • spooneyd

    one more thing in the re-read…
    “have lent their trademark retro style to the latest edition to the G-Shock Family”

    you mean they lent Lego’s style to G-shock right?

  • spooneyd

    one more thing in the re-read…
    “have lent their trademark retro style to the latest edition to the G-Shock Family”

    you mean they lent Lego’s style to G-shock right?

  • spooneyd

    yeah… these guys hit the wall before they started.
    anyone that buys 12 legos for a $150 is a retard

    here’s an idea… work on one more look… the “i’m so shocked i have my mouth hanging open in every shot” is stupid looking just like everything else these dorks do.

    ps. i’m jealous that i didn’t figure out a way to rip off stupid hipsters

  • spooneyd

    yeah… these guys hit the wall before they started.
    anyone that buys 12 legos for a $150 is a retard

    here’s an idea… work on one more look… the “i’m so shocked i have my mouth hanging open in every shot” is stupid looking just like everything else these dorks do.

    ps. i’m jealous that i didn’t figure out a way to rip off stupid hipsters

  • spooneyd

    yeah… these guys hit the wall before they started.
    anyone that buys 12 legos for a $150 is a retard

    here’s an idea… work on one more look… the “i’m so shocked i have my mouth hanging open in every shot” is stupid looking just like everything else these dorks do.

    ps. i’m jealous that i didn’t figure out a way to rip off stupid hipsters

  • spooneyd

    yeah… these guys hit the wall before they started.
    anyone that buys 12 legos for a $150 is a retard

    here’s an idea… work on one more look… the “i’m so shocked i have my mouth hanging open in every shot” is stupid looking just like everything else these dorks do.

    ps. i’m jealous that i didn’t figure out a way to rip off stupid hipsters

  • spooneyd

    yeah… these guys hit the wall before they started.
    anyone that buys 12 legos for a $150 is a retard

    here’s an idea… work on one more look… the “i’m so shocked i have my mouth hanging open in every shot” is stupid looking just like everything else these dorks do.

    ps. i’m jealous that i didn’t figure out a way to rip off stupid hipsters

  • spooneyd

    yeah… these guys hit the wall before they started.
    anyone that buys 12 legos for a $150 is a retard

    here’s an idea… work on one more look… the “i’m so shocked i have my mouth hanging open in every shot” is stupid looking just like everything else these dorks do.

    ps. i’m jealous that i didn’t figure out a way to rip off stupid hipsters

  • wow

    wow…im speechless. please just stop.

  • wow

    wow…im speechless. please just stop.

  • wow

    wow…im speechless. please just stop.

  • wow

    wow…im speechless. please just stop.

  • wow

    wow…im speechless. please just stop.

  • wow

    wow…im speechless. please just stop.

  • wow

    wow…im speechless. please just stop.

  • http://www.chump.com word

    the youth of today makes me feel like the future is not looking so bright

  • http://www.chump.com word

    the youth of today makes me feel like the future is not looking so bright

  • dre

    lol you seems mad that you aint think of it first

  • dre

    lol you seems mad that you aint think of it first

  • http://pFezd4 hmmmmmmm

    how are these guys famous/successful?!!?

    anyways… nice side boob in the send to last pic

  • http://www.lkallday.com LifE KiT

    These guys never cease to amaze us..we @ LifE KiT can’t help but respect their efforts..although a small cringe does arise knowing we have an antidote for that.

  • http://www.lkallday.com LifE KiT

    These guys never cease to amaze us..we @ LifE KiT can’t help but respect their efforts..although a small cringe does arise knowing we have an antidote for that.

  • miguel

    NOT TO SOUND LIKE A HATER BUT THIS SHIT LOOKS SO COMMERCIAL/LAME

  • miguel

    NOT TO SOUND LIKE A HATER BUT THIS SHIT LOOKS SO COMMERCIAL/LAME

  • miguel

    NOT TO SOUND LIKE A HATER BUT THIS SHIT LOOKS SO COMMERCIAL/LAME

  • miguel

    NOT TO SOUND LIKE A HATER BUT THIS SHIT LOOKS SO COMMERCIAL/LAME

  • Jake

    Damn. Totally skipped out on this last night, and slapping myself now for it

  • Jake

    Damn. Totally skipped out on this last night, and slapping myself now for it

  • Jake

    Damn. Totally skipped out on this last night, and slapping myself now for it

  • GEEPEE

    DUDE STOP HATING LIKE EVERYBODY ELSE WITH NEGATIVE COMMENTS…YOU CAN GET A RECORD DEAL TO IF YOUR MUSIC IS GOOD ENUFF LOL!!!!!!

  • GEEPEE

    DUDE STOP HATING LIKE EVERYBODY ELSE WITH NEGATIVE COMMENTS…YOU CAN GET A RECORD DEAL TO IF YOUR MUSIC IS GOOD ENUFF LOL!!!!!!

  • casper

    ewwww…..

  • casper

    ewwww…..

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  • sake1

    these guys gotta stop ripping designs from the childrens museum…

  • sake1

    these guys gotta stop ripping designs from the childrens museum…

  • sake1

    these guys gotta stop ripping designs from the childrens museum…