Dee & Ricky x CASIO G-SHOCK Launch Event Recap

Dee & Ricky, the New York based fashion design duo, have lent their trademark retro style to the latest edition to the G-Shock Family, the GA110DR-1A. This limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide. To celebrate the launch of their new collaboration, G-Shock and Dee & Ricky hosted a lively fete at the hip Bowery Hotel.

Well-attended by tastemakers and influencers alike, the evening included a special screening of Dee & Ricky’s G-Shock video by Kenzo Digital and guest performance by Hip Hop Artist Donnis. Notable guests included Andre Harell, Bun B, Tristan Wilds, Kel Spencer, and design duo Coco & Breezy.

The GA110DR-1A uses rudimentary building blocks as a starting point, the design draws on primary colors to mimic the appearance of a toy watch. Like the duo’s signature Lego®-based designs, all the details pop against the black backdrop. To further customize the timepiece, the Dee & Ricky logo appears on the band and the engraved backcase features the Dee & Ricky caricature.

Remaining rooted in G-Shock technology, the Dee & Ricky X G-Shock is JIS Class Level I magnetic resistant to protect against the effects of magnetic fields often found in airport metal detectors. Additional GA110 features include shock resistance, 200M water resistance, Auto LED Light with Afterglow, 48 City World Time, 1/1000th Stopwatch with speed indicator, and 4 Daily Alarms and 1 Snooze Alarm, Auto Calendar and Hourly Time Signal. Available in July 2010, the GA100DR-1A will retail for $130 at select retailers.