NIKE(RED) "Lace Up, Save Lives" Campaign
From Didier Drogba to Maria Sharapova to Kobe Bryant, some of the world’s leading athletes have
From Didier Drogba to Maria Sharapova to Kobe Bryant, some of the world’s leading athletes have joined forces in the global fight against AIDS/HIV in Africa. Nike’s (RED) lace campaign aims to raise money for the fight against AIDS/HIV with the proceeds from a special set of red laces. Check out this video to see the various uses the sports stars have come up with for theirs.
