NIKE(RED) "Lace Up, Save Lives" Campaign

From Didier Drogba to Maria Sharapova to Kobe Bryant, some of the world’s leading athletes have joined forces in the global fight against AIDS/HIV in Africa. Nike’s (RED) lace campaign aims to raise money for the fight against AIDS/HIV with the proceeds from a special set of red laces. Check out this video to see the various uses the sports stars have come up with for theirs.