Freshjive 2010 Fall Preview | Hypebeast

as a intern for freshjive i kinda saw this comin as the holiday season was more simple looking and only says FJ on the tag.

as a intern for freshjive i kinda saw this comin as the holiday season was more simple looking and only says FJ on the tag.

as a intern for freshjive i kinda saw this comin as the holiday season was more simple looking and only says FJ on the tag.

Now they won’t be limited by their logo(/image). It was corny to rock freshjive anyway.

Now they won’t be limited by their logo(/image). It was corny to rock freshjive anyway.

Now they won’t be limited by their logo(/image). It was corny to rock freshjive anyway.

That last luberjack is serious, everything else is subpar at best, very basic. There is definitely to much uniformity between brands. To me there is nothing that excites me about american “streetwear” brands. WHERE THE FUCK IS THE RISK TAKING!

That last luberjack is serious, everything else is subpar at best, very basic. There is definitely to much uniformity between brands. To me there is nothing that excites me about american “streetwear” brands. WHERE THE FUCK IS THE RISK TAKING!

That last luberjack is serious, everything else is subpar at best, very basic. There is definitely to much uniformity between brands. To me there is nothing that excites me about american “streetwear” brands. WHERE THE FUCK IS THE RISK TAKING!

Dull, with the exception of the heathered cardi/blazer in pic #2

Dull, with the exception of the heathered cardi/blazer in pic #2

Dull, with the exception of the heathered cardi/blazer in pic #2

Wow. Really bold step.The game in Los Angeles has been stepped up. Big ups to JIVE.

Wow. Really bold step.The game in Los Angeles has been stepped up. Big ups to JIVE.

Wow. Really bold step.The game in Los Angeles has been stepped up. Big ups to JIVE.

Elegant!! Clean!

Elegant!! Clean!

Elegant!! Clean!

that red and black jacket looks like something i can get from a crappy department store…i liked previous releases much more then this…

that red and black jacket looks like something i can get from a crappy department store…i liked previous releases much more then this…

that red and black jacket looks like something i can get from a crappy department store…i liked previous releases much more then this…

wow! FJ hasnt always been my thing, but Ive always respected the fact that they push the limit. I think since they are now 20, its time to grow up a bit & I think that guy who wore FJ 10 years 15 years ago now have morgages & real jobs (like me) and this is a more age approperate collection. I really like it

wow! FJ hasnt always been my thing, but Ive always respected the fact that they push the limit. I think since they are now 20, its time to grow up a bit & I think that guy who wore FJ 10 years 15 years ago now have morgages & real jobs (like me) and this is a more age approperate collection. I really like it

wow! FJ hasnt always been my thing, but Ive always respected the fact that they push the limit. I think since they are now 20, its time to grow up a bit & I think that guy who wore FJ 10 years 15 years ago now have morgages & real jobs (like me) and this is a more age approperate collection. I really like it

freshjive isnt the first streetwear brand to make the contemporary move and wont be the last. FishTako spoke the truth if your gonna make that move dont half ass it. so far what ive seen from their collection is not bad but its not anything refreshing.

freshjive isnt the first streetwear brand to make the contemporary move and wont be the last. FishTako spoke the truth if your gonna make that move dont half ass it. so far what ive seen from their collection is not bad but its not anything refreshing.

freshjive isnt the first streetwear brand to make the contemporary move and wont be the last. FishTako spoke the truth if your gonna make that move dont half ass it. so far what ive seen from their collection is not bad but its not anything refreshing.

All freshjive really needs to do is stop selling in the US and only overseas. make it especially for Japan. Make about 200 pieces of each garment and there you go…

All freshjive really needs to do is stop selling in the US and only overseas. make it especially for Japan. Make about 200 pieces of each garment and there you go…

All freshjive really needs to do is stop selling in the US and only overseas. make it especially for Japan. Make about 200 pieces of each garment and there you go…

i didnt think they were going to be able to top that rmk collection

i didnt think they were going to be able to top that rmk collection

i didnt think they were going to be able to top that rmk collection

they had created, maintained and dominated a sector of the market. outshining their competition in most cases. now? wtf?? looks like…..everyone else. i’m not dissin’ the gear they created, it’s not bad at all. but, why would ferrari create a sub compact vehicle? they wouldn’t. no offense but this makes no sense to me. ya don’t leave out what makes a brand great. i guess the proof will be in the pudding. we’ll all see how they do

they had created, maintained and dominated a sector of the market. outshining their competition in most cases. now? wtf?? looks like…..everyone else. i’m not dissin’ the gear they created, it’s not bad at all. but, why would ferrari create a sub compact vehicle? they wouldn’t. no offense but this makes no sense to me. ya don’t leave out what makes a brand great. i guess the proof will be in the pudding. we’ll all see how they do

they had created, maintained and dominated a sector of the market. outshining their competition in most cases. now? wtf?? looks like…..everyone else. i’m not dissin’ the gear they created, it’s not bad at all. but, why would ferrari create a sub compact vehicle? they wouldn’t. no offense but this makes no sense to me. ya don’t leave out what makes a brand great. i guess the proof will be in the pudding. we’ll all see how they do

Freshjive paved the way for the hundreds; for obvious reason they’d stoped the trend.

The obvious reasons are the street culture is not longer ‘street’ according to the wishlists submitted to everyones mommy and daddy.

Freshjive paved the way for the hundreds; for obvious reason they’d stoped the trend.

The obvious reasons are the street culture is not longer ‘street’ according to the wishlists submitted to everyones mommy and daddy.

Freshjive paved the way for the hundreds; for obvious reason they’d stoped the trend.

The obvious reasons are the street culture is not longer ‘street’ according to the wishlists submitted to everyones mommy and daddy.

“Man, this brand was whack when I was in middle school ” Were you in middle school last year?

Fresh Jive.. get away from the politics. Just keep it fun and funky.

“Man, this brand was whack when I was in middle school ” Were you in middle school last year?

Fresh Jive.. get away from the politics. Just keep it fun and funky.

“Man, this brand was whack when I was in middle school ” Were you in middle school last year?

Fresh Jive.. get away from the politics. Just keep it fun and funky.

Kinda have that rockabilly look I’m digging the last piece that’s a definite cop to go wit my fedora fuck yea

its nice definately like the sweaters and the jackets. will be posting the info on my site

its nice definately like the sweaters and the jackets. will be posting the info on my site

its nice definately like the sweaters and the jackets. will be posting the info on my site

I dont get why this is called “de-branded” its just a different brand by the same people…

I dont get why this is called “de-branded” its just a different brand by the same people…

Cut/sew is awesome to say the least. So fresh, no jive. Preview the T’s! [=] isn’t done pissing you off, that’s for sure…

Cut/sew is awesome to say the least. So fresh, no jive. Preview the T’s! [=] isn’t done pissing you off, that’s for sure…

Cut/sew is awesome to say the least. So fresh, no jive. Preview the T’s! [=] isn’t done pissing you off, that’s for sure…

Hardly de-branding…..all of the new pieces have that same black box logo on them. Just because there isnt any words doesnt mean everyone still wont know its FJ

I dont like this ‘matured’ direction.

Its mostly cheap looking ripoffs of prim clothing, and using cottom sweatshirt material for some reason. If these guys want to step it up and step away from the hypebeast stuff theyre used to, they gotta go at it full force, and not this half assed method.

I dont like this ‘matured’ direction.

Its mostly cheap looking ripoffs of prim clothing, and using cottom sweatshirt material for some reason. If these guys want to step it up and step away from the hypebeast stuff theyre used to, they gotta go at it full force, and not this half assed method.

I actually spoke to a few of the employees at the Freshjive warehouse in Downtown, Los Angeles, and they spoke very highly of the new line. The brand’s progression has certainly shifted in a more mature direction.

I actually spoke to a few of the employees at the Freshjive warehouse in Downtown, Los Angeles, and they spoke very highly of the new line. The brand’s progression has certainly shifted in a more mature direction.

dropping the branding is a pretty original move. i can dig it.

The first piece is great, but the rest just looks like dept store clothing. The thing that made freshjive what it was, was the sarcastic asshole attitude rick injected into it. Im sure he just got tired and decided to move in a different direction but abandoning the name is a gimmick, because without a name people will still call it Freshjive. Its like Prince. The Brand Formally Known as Prince. On another note, all these companies want to make contemporary (in name only, theres nothing contemporary with the new crop of classic menswear being made lately. Its called classic for a reason.) collections but not have any sort of identifiable branding or dont make the pieces stand out from the crowd. everything just starts to blend together

I need that parka in my life, dig the new idea. Freshjive still shittin on other brands

why are so many streetwear brands starting to make collections like this? J crew, H&M, UNIQLO shit all over there collections I dont get it bring back the graphics!

why are so many streetwear brands starting to make collections like this? J crew, H&M, UNIQLO shit all over there collections I dont get it bring back the graphics!

Best looking FJ line in 20 years!

Now there exactly the same as everyone else…..great job……….

Wow, Rick So you shut up the haters. Great Freaking job and man I mean the garments are on point. You made a five four move–i still respect it and the brand. It’s takes a real business man to know when to thhrow in the towel or change up their status. So no more meanful tshirts huh just simple birds and stuff now huh. Good luck on capturing another market.

Wow, Rick So you shut up the haters. Great Freaking job and man I mean the garments are on point. You made a five four move–i still respect it and the brand. It’s takes a real business man to know when to thhrow in the towel or change up their status. So no more meanful tshirts huh just simple birds and stuff now huh. Good luck on capturing another market.

Man, this brand was whack when I was in middle school and they haven’t gotten any better. This is SORRY.

I dig the new direction