JUICE x Reebok PUMP 20

Hong Kong’s JUICE gives us a closer look into its design for Reebok’s PUMP 20 initiative. Taking inspiration from an old school PUMP colorway of 1989, JUICE found a way to merge past inspiration into a contemporary design with rustic, oxidation-like uppers. The release marks JUICE’s first ever design as a retailer, seeing only 24 pairs release within its Hong Kong location on November 20th, 2009. In addition, they will be holding a special release party with Sam Lee and DJ Miss Yellow in attendance.