Air Jordan L’Style Black/White | Hypebeast

Nice shoez

Nice shoez

They look alright..not the greatest shoe

haha, these are nice, but i think i read some comment about how people wont like air jordans unless theyre retro colorways or something
tahts true, people who fell in love with the original jordans will never be satisfied with this or anything jordan releases, it’ll definitely sell though, because they dont really look all that bad

“L’Style” is pretty weak branding, please tell me it’s not supposed to look or sound French … as if people aren’t plenty familiar with real French brands by now? Weird.

“L’Style” is pretty weak branding, please tell me it’s not supposed to look or sound French … as if people aren’t plenty familiar with real French brands by now? Weird.

- nwdrift is right about perception & context… But we’re all pretty aware of that already right? Hell, maybe not…
- Anyway, I liken these to Puma McQeens or Y3′s much more than any of the lux brands…
- L’Style is a lame freaking name…
- & Gemo Wong is not with BJ anymore. He’s back at Nike proper…

Anon is right about the direction of the jordan l style brand.

But i believe the overall design of this shoe is right where the brand probably wants to be. Branding aside, you can easily see this sneaker in a high end store along with the balenciagas, dior hommes, maison martin margiela, etc.

Here is my theory on branding and design with this shoe as an example…

IMO, Design point of view:

Jordan L’style one > Nike air yeezy’s

Consumer’s point of view:

Nike air yeezy’s > Jordan L’style one

reason being, consumers are against anything jordan brand that isn’t a retro jordan shoe and/or colorway. If the jordan L’style ones were labeled yeezys people would be all over them because of the hype. If the yeezy’s were branded as Jordan L’style’s people would hate on them, badly.

DOPE AS HELL. SIMPLE I LIKE

DOPE AS HELL. SIMPLE I LIKE

this is a nice shoe… let hem diversify their footwear a lil, i mean the guy makes leather jackets… so fuckin what?

this is a nice shoe… let hem diversify their footwear a lil, i mean the guy makes leather jackets… so fuckin what?

please….DOA for years…..these dudes are lost…gemo wong? come on please

please….DOA for years…..these dudes are lost…gemo wong? come on please

sheep food but i would copp if they were $39.99 with the right jeans over them i could crush these

sheep food but i would copp if they were $39.99 with the right jeans over them i could crush these

Newsflash herbies… It’s a “Jordan Brand lifestyle shoe” NOT a “Jordan”.
They are trying to develop the brand & get away from all of the things you expect. To be quite honest, they need a freakin’ late pass but what the hell…
I’m just saying, everyone’s all “it’s not Jordan”, “yes it is, look at the toebox”, etc… Jordan brand is trying to move into a different sphere with silhouettes like this.
“Lifestyle” people… You know, like the lux stuff everyone wants to wear, & the corny ass Dreative Rec stuff… Lifestyle from Jordan “brand”.
It’s not a f%&ckin’ Jordan for hoops!
All that said, & in that context, it sucks!

Newsflash herbies… It’s a “Jordan Brand lifestyle shoe” NOT a “Jordan”.
They are trying to develop the brand & get away from all of the things you expect. To be quite honest, they need a freakin’ late pass but what the hell…
I’m just saying, everyone’s all “it’s not Jordan”, “yes it is, look at the toebox”, etc… Jordan brand is trying to move into a different sphere with silhouettes like this.
“Lifestyle” people… You know, like the lux stuff everyone wants to wear, & the corny ass Dreative Rec stuff… Lifestyle from Jordan “brand”.
It’s not a f%&ckin’ Jordan for hoops!
All that said, & in that context, it sucks!

What an ugly piece of shit. Jordan needs to start hiring real designers. Fuck nepotism.

What an ugly piece of shit. Jordan needs to start hiring real designers. Fuck nepotism.

to me they didn;t look like jordans until i read it.

to me they didn;t look like jordans until i read it.

nwdrift u make sense and maskana u right no idea is original . props to the big homie wale for rockin these wayyyy eary in his chillin vid…i never realized what they were till now smh

nwdrift u make sense and maskana u right no idea is original . props to the big homie wale for rockin these wayyyy eary in his chillin vid…i never realized what they were till now smh

I dont understand why some of you dont understand the design elements behind this shoe.

@LouisV: “not remotely jordan” Hello?? Jordan 1 outsole, jordan III air bubble on midsole, jordan 1 toe/vamp construction, Jordan VI top heel counter area with perforated holes, jodan II snakeskin look leather.

If anything, this is the best way the shoe was designed as a jordan brand lifestyle shoe. Not as corny and straight forward as the spizike and six rings shoes.

@Mattybizzle91 no comment. just stupid.

I dont understand why some of you dont understand the design elements behind this shoe.

@LouisV: “not remotely jordan” Hello?? Jordan 1 outsole, jordan III air bubble on midsole, jordan 1 toe/vamp construction, Jordan VI top heel counter area with perforated holes, jodan II snakeskin look leather.

If anything, this is the best way the shoe was designed as a jordan brand lifestyle shoe. Not as corny and straight forward as the spizike and six rings shoes.

@Mattybizzle91 no comment. just stupid.

DOA….. again. L stands for loser or lame in this case i guess?. too much other fresh stuff out there to bother with this BS…

I’m gonna put out a mob hit on all the current JB designers. These are lovely sneakers, but they’re horrible Jordans.

ugly to me

@mattybizzle: really? this looks very little like the TKs first of all. just cause it has straps? the sole, toebox, air bubble, heel are all distinctly nike. and how long do you think it takes to produce a shoe? guarantee this was in the works long before anyone at nike saw the TK supras. the next supra that comes out you will cry yeezy look-alike. just relax and realize this is how fashion (and everything else for that matter) evolves. sheesh. why dont you take your incredibly original imagination (cause no one has ever noticed that new kicks sometimes resemble previously released kicks before) and start your own label with a ton of stuff no one has ever “imagined”?

@ everyone else: sorry for that, and as far as the kicks go. i like em, hope they come with some different colorways. my only complaint is the instep strap seems a little oversized, totally covering the laces

@mattybizzle: really? this looks very little like the TKs first of all. just cause it has straps? the sole, toebox, air bubble, heel are all distinctly nike. and how long do you think it takes to produce a shoe? guarantee this was in the works long before anyone at nike saw the TK supras. the next supra that comes out you will cry yeezy look-alike. just relax and realize this is how fashion (and everything else for that matter) evolves. sheesh. why dont you take your incredibly original imagination (cause no one has ever noticed that new kicks sometimes resemble previously released kicks before) and start your own label with a ton of stuff no one has ever “imagined”?

@ everyone else: sorry for that, and as far as the kicks go. i like em, hope they come with some different colorways. my only complaint is the instep strap seems a little oversized, totally covering the laces

Wow, the people down at Air Jordan really have no imagination of their own. Can anyone else smell the Supra on this? Imagine if the TK Society had a dirty, backward child with the Air Force One…

“Ladies and Gentlemen, the Jordan L’Style!”

not remotely jordan… but hey

PHAT!!!!

clean! i like the subtle design references to classic jordan patterns

clean! i like the subtle design references to classic jordan patterns

really good. i like them a lot!

really good. i like them a lot!

really good. i like them a lot!