Reebok ERS 5000 Maeda Reduce

by Eugene Kan, July 21, 2009

reebok ers 5000 maeda reduce 1 Reebok ERS 5000 Maeda Reduce

The announcing of multi-talented graphic designer and mathematician John Maeda as a collaborator with Reebok back in 2007 introduced an all new dynamic to the term designer. Drawing inspirations from numbers, his aesthetics would be rooted in intricate programming and coding. In a fall/winter release, John Maeda introduces a shoe based on Law 1: Reduce, taken from his book The Laws of Simplicity. Law 1 states that “the simplest way to achieve simplicity is through thoughtful reduction”. The end result is a tonal metallic silver upper based on the running model, ERS 5000. The shoe is available now at select Reebok dealers.

Reebok Hong Kong
Shop OT 271, Harbor City
Tsim Sha Tsui, Kowloon
p: 2736 7010

reebok ers 5000 maeda reduce 2 Reebok ERS 5000 Maeda Reduce

reebok ers 5000 maeda reduce 3 Reebok ERS 5000 Maeda Reduce

reebok ers 5000 maeda reduce 4 Reebok ERS 5000 Maeda Reduce

reebok ers 5000 maeda reduce 5 Reebok ERS 5000 Maeda Reduce

Trackbacks

  1. Posted by: ERS 5000 « Hipster Collective on July 23, 2009 at 8:28 pm

    [...] photography is good and the concept is tons of fun. You can see the whole set of pictures over at Hypebeast. [...]

  2. Posted by: +KN | Kitsune Noir » Reebok ERS 5000 by John Maeda on July 23, 2009 at 5:07 pm

    [...] Photos from Hypebeast [...]

  3. Posted by: John Maeda x Reebok ERS 5000 Maeda Reduce - SNEAKER - TV / Deutschlands Sneakerforum on July 22, 2009 at 4:44 pm

    [...] John Maeda’s mathematically-inclined Reebok designs have shown us how far patterns can go on sneakers.  For his latest effort, Maeda got back to basics and literally took a page from his own book.  The Reebok ERS 5000 Maeda Reduce doesn’t look like a fractal or a chalkboard, but it does immediately catch your eye.  These are done in a shiny metallic silver leather with just a single ‘equation’ on the toe.  His first of The Laws of Simplicity sums it up nicely: “The simplest way to achieve simplicity is through thoughtful reduction.”  These are available at select Reebok retailers worldwide.  via HB [...]

3 Responses

  1. Posted by: Nems on July 22, 2009 at 9:12 am

    These are sick, not a big fan of the silver top but still sick! We need more ERS’s!

  2. Posted by: sqm on July 22, 2009 at 8:13 am

    looks comfy, but also way to much like running shoes!

  3. Posted by: F*CK SWAG on July 21, 2009 at 7:32 pm

    Crack!