Nike Sportswear 2009 Fall Air Maxim 1 Collection

by Staff, June 30, 2009

nike air maxim 1 collection 1 Nike Sportswear 2009 Fall Air Maxim 1 Collection

One of Nike Sportswear’s most exciting new products has a lineage that’s instantly recognizable. Charged with updating a classic of Nike design, 1987’s Air Max 1, the Nike Sportswear Footwear Design Team dialed up technological innovations and re-mastered the performance and design of the original to create the Nike Air Maxim.

“We took the original Air Max 1 design brief and ran it through a present-day filter,” says Nike Sportswear Design Director Jesse Leyva. “We tried to solve the very same problems Tinker Hatfield did with the technology of that time, using the technologies and Nike sporting innovations of today and tomorrow.”

Like Hatfield, Leyva and his design team focused on lightweight stability and cushioning. The result is a staggering 66% weight reduction from the original, with the Air Maxim coming in at a mere 10.1 ounces. This dramatic weight reduction can be attributed to several key features:

Introduction of the innovative Acespan Mesh, a lightweight material developed for the 2008 Nike LunaRacer—coupled with Flywire Technology—that debuted in the 2008 Zoom Victory Spike, the lightest, strongest running spike ever made. It drastically reduces weight while creating an upper that moves with the foot and is stronger than ever. Deployment of a three-piece injected Phylon midsole, optimizing cushioning and support. Use of lightweight screen-printed Swoosh design trademark and eyelet details, which further reduces the overall weight. From the turf to the court to the street, the Air Maxim 1 is set to let you perform on air in any situation.

To ensure that its heritage remains true, the Air Maxim 1 still features its trademark suede heel counter and rand in original Sport Red, a revolution in its own right back in 1987.

“From a performance standpoint we had no intention to take a step back,” Leyva insists. “It was paramount to be true to the original design brief and make a running shoe that can perform to the highest standards, while retaining its original design lines and iconic color. We’re very proud of the results.”

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13 Responses

  1. Posted by: Madic on July 2, 2009 at 10:34 pm

    I really wanted these until they fucked it up with that flywire crap! DAMNIT!

  2. Posted by: tos Amsterdam on July 2, 2009 at 5:59 am

    Yeeaaaaah and i’m innit.
    Nike asked me to feature in their new Amsterdam Air Maxim commercial !
    Ha ha, i received both them colorways !

  3. Posted by: Vagrant on July 2, 2009 at 12:56 am

    awesome shoe, but….Nothing on the shoe is suede. Don’t know what they are talkin’ about. I’ve had this for almost 3 weeks. It’s s a smooth leather, not suede.

  4. Posted by: JDP on June 30, 2009 at 11:50 pm

    i cannot wait

  5. Posted by: C-rad on June 30, 2009 at 11:14 pm

    sick

  6. Posted by: toxic on June 30, 2009 at 10:48 pm

    these are well wicked

  7. Posted by: tman916 on June 30, 2009 at 9:54 pm

    very nice! i like the concept of technologically updating instead of hybridization and cutting corners on materials.

  8. Posted by: jbernard1234 on June 30, 2009 at 9:17 pm

    Hmph. Those are neat.

  9. Posted by: panda666 on June 30, 2009 at 8:11 pm

    like the blue one…

  10. Posted by: zonkon on June 30, 2009 at 7:53 pm

    pretty sikk

  11. Posted by: Personafied on June 30, 2009 at 6:11 pm

    Clean, but I hope they don’t stop production on Air Max 1’s!!

  12. Posted by: Gavin on June 30, 2009 at 5:56 pm

    I’ll take those blue ones. Looks uber comfy. :)

  13. Posted by: EricJav on June 30, 2009 at 5:52 pm

    Sport Red is Legend.