honeyee Feature: Carhartt – A New Beginning

by Staff, April 24, 2009

carhartt honeyee new beginning 1 honeyee Feature: Carhartt A New Beginning

Maintaining a very different brand image between North America and the rest of the world, Carhartt is seen as a more fashion forward choice rather than its rugged interpretations of the past. This marks an obvious departure from its roots as a workwear label. The American brand is slated to open its latest Japanese presence in Tokyo’s well-known Harajuku shopping area with a preview of what’s in store seen here. The store opens on Wednesday, April 29th.

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  1. Posted by: 12ft DWENDE » Blog Archive » Better Late Than Never on May 23, 2009 at 8:15 pm

    [...] Carhartt (more) [...]

10 Responses

  1. Posted by: lathargik on April 27, 2009 at 7:44 pm

    carhartt is all of the place in euro. been up here doing a masters and the store’s pretty dope. changed my perception of the workwear to a street brand. they also carry stussy in their store too. but everywhere i’ve travelled people have been rockin it. belgium, london, spain, ireland, germany and paris!

  2. Posted by: michael on April 27, 2009 at 2:09 am

    its the best sell in europe !i think

  3. Posted by: ayedeeeff on April 25, 2009 at 4:01 pm

    i grew up on a ranch
    seeing carhartt as straight work wear

    i tripped out later seeing carhartt
    stickers all over skateparks in europe

  4. Posted by: Kutmasta Kurious on April 25, 2009 at 8:55 am

    It’s weird how you guys percieve Carhartt. Here in Europe it is a very fashionable brand, comparable to most other finer streetwear labels out there.

    To make an example: A Carhartt beanie costs around $70 here in Denmark, whereas when I was in New York the price was approximately $8.

  5. Posted by: jdlward on April 25, 2009 at 7:07 am

    Where i live in england i’ve always thought Carhartt was more of a fashionable make, mainly like stylish and good coats and quite nice jeans. Not really workwear.

  6. Posted by: dada on April 25, 2009 at 6:10 am

    Still the best brand around, no doubt. Quality and Design.

  7. Posted by: vicexxx on April 25, 2009 at 12:38 am

    they already had a shop in harajuku, did they move locations?

  8. Posted by: thebrick on April 24, 2009 at 1:12 pm

    Seems like Carhartt could very easily distribute this stuff in the US, but I think the fact that they’d be taking a huge risk that this stuff would not sell is why they don’t. Carhartt has established itself in North America as a workwear label and just that. Breaking out of that mold they created for themselves cannot be easy.
    My .02ยข

  9. Posted by: leisureforte.com on April 24, 2009 at 10:46 am

    look at carhartt getting all fancy. this stuff is popular in alaska and the north west. never seen the designer stuff, very cool.

  10. Posted by: ishimaru on April 24, 2009 at 5:12 am

    When are they going to sell this here? Geez. Importing is killing my wallet :)