Kanye West – Pastelle Jacket Preview at the American Music Awards
by L.A. Ruano, November 24, 2008

Last night’s American Music Awards gave us a look into the best of what music had to offer in 2008. Although the show featured a flurry of presenters and performers, everyone’s eyes were set on what Mr. West had in store. With 808’s and Heartbreak set to release, Kanye West offered a glimpse into his upcoming clothing label Pastelle followed by a masterful performance of “Heartless”. Pastelle is still under wraps but the blue/red two-tone varsity jacket worn by Kanye last night is definitely a sign of good things to come. Look for the official website to go live soon, PastTellMuseum.com, with a video of the performance after the jump!.





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The cap hes wearin is a BAPE x Kaws.
you all aint know nothin that jacket b fresh FAM
ya’ll aint no nothin that jacket is incredible
and who ever said that doesn’t fit wtf it fits fine
i think the coat is dope it reminds me of a power rangers track jacket i used to wear all the time when i was younger same colors close to the same font, the tail isn’t bad but i wouldn’t wear not my style love everything about the outfit damn and what kinda jeans are those so fresh
& the jackets lettering is a process called flocking…
The pitch of the letters is intentional..
Shoes are part of the “Kanye West for LV” collection… They’ll show in Paris January & be in stores end of June 2009.
wtf.
this man is ahead of all the rappers, singers, actors, etc in every aspect or direction of fashion.
..and now he’s starting his own, not just a celeb clothing line where starts just put there names on it, he’s actually taking time out to really design everything!
and his jacket does fit him, last time i checked having clothes that droop off you that make you bigger dont mean it fit!
now i’m not much of a kanye fan fashion wise, but i must say that i think the fox/racoon tail idea is dope. i never listen to what people say because most people who check this website only follow mainstream ideas anyways. whenever someone actually does something inventive and daring they start to hate… possibly because of their own fears and insecurities??? kudos to kanye for this one…
can’t say i like the pastelle jacket or hat though lol
kanye, when u first came out ur originality was natural, now you seam to be trying way to hard to be different, and whats up with that horrible font on your jacket bro? honestly thats the best you and your design team could come up with?
How exactly does it look GROSS?? people like you are the reason it wouldn’t work, always have something negative to say about what other people wear.
That jacket looks gross! And the glasses will only work for someone like Kanye. People Don’t try this at home!
I don’t know about you guys, but I love that jacket, it kinda looks like a prototype or something though, because the logo does look a little cheap, the only thing I don’t like is the big logo on the back, the one on the front is enough. I like that he’s strongly inspired by the 80’s, thats completely my style. the rat tail? lol, he can get away with that, maybe not others, love those shades too, more than the shutters. btw….the 80’s called and they said GO FOR IT.
have you even watched raw?
His sneakers are by Common Projects. cool jacket, i would buy it.
i feel sorry for the guy who keeps on about da kaws hat lol!! kaws hat lol!!! anybody lol!!!
everyone the damn hat seems to be bape..thats what i think(to the guy who keeps asking)
hell ans his shoes look like fucking vans..although i should hope he has more money and class to throw those on for such an event..im sure they are prada..or something damn look em up people your in to fashion{i think} get on it..and stop questioning..and those are def. some hot prada sunglasses…hater fall back.
shoes are chuckas..i think dqm?
i’d prefer the hat rather than the jacket.
what a beast
i think his shoes are vans chuckka boots cant really tell
Reminds me of the Jurassic Park font too.
I like the shit, just don’t want to pay BBC money for it.
Raccoon tail reminds me of Afrikka Bambaata shit, actually.
Jacket looks like the jacket Eddie Murphy wore on the cover of “Raw”
The pastelle gear – sickwidit. The album – a new direction for Kanye West, and its HOT!
“Tell everybody that you know, THAT YOU KNOW!!!”
MAX… animal tails and feet are suposed to be good luck
Ye looks like a clown. Get off his jock for god’s sake
he’s wearing a tail.
the hat is a bape x kaws or originalfake
I heard Kanye punched all the cameramen filming him after the performance.
At least model the jacket in a size that fits you Kanye.
website does nothing. kanyes gear looked clean. props for him giving his AMA to LW…speaks the truth. have alot more respect for Kanye. seems like he’s matured alot more since the passing of his mom.
They look like Jeremy Scott shades.
Fur is disgusting. Maybe his boy Jay-Z got that for him at the same place Rocawear gets their fur, the dog pound. What kind of dog tail does that look like? German Shepherd maybe?
ye those are dior homme spring 2009 shades, they hot
what about those shoes?
and the hat?is it original fake?
Kanye looks fresh but i dont think i diggin the furry thing on his back
what shoes are those?
looks like Jurassic Park text
The man has a brilliant eye for fashion and clothes, but as far as designing them goes… Nah, not so much.
what kind of shoes are those
Its ok, I like the song more.
Kaws hat???
its about time
sorry i was gone, but the 80’s just called me and told me that they wanted their clothes back. I was a bit hard to hear cus s mosquito on acid found a PA system and a mic and started to scream…
i dont know but i’m not feeling the jacket. i hope that the collection will not look like this.
The jacket’s alright, looks to be of good quality
any word on the kaws hat?
as “progressive” and “fashion-forward” kanye is perceived to be, i’m a bit disappointed. seems to be in the same lines as bape, bbc, and ice cream.
^ it doesnt matter, you cant get away with them unless your kanye west.
why does he have a fox tail stuck in his pants?!
Is that a ferret in his back pocket?
overall great job…nice
Kim Jones did a great job with this. Im kind of iffy about the felt patches though…Im afraid they might not hold up. Oh and that font…It looks like a African font from Madagascar the movie or something…
Hey guys,
u r the fashion blog on top, so can u tell what shoes kanye wears on the pics?
AWEsome
What purpose does the tail serve? Anyone?
Kaws hat is cool tho
looks like a schoolboy’s colourway
yeap Dior shades . Dior SS 09.
They are Dior but they are Spring/Summer 09! He must have a serious hookup with dior!
the letters on the back look bootleg as hell.
they look like cheap felt.
that jacket looks like a souvineer he got from disney land
those glasses? bite bambaataa much? what a clown
i like the jacket but damn $ i saw janet jackson wearing that same fox tail like 4 years ago lol
keep it fresh
jurassic park?
Not feeling the colorway or the logo font. Overall it just reminds me of kids primary colors crayons. It all looks very playschool. I just expected something a little better. In the bottom pic it looks like the text is all aligned wrong. It looks like its sloping down and if thats intentional it doesnt look right. Sorry kanye Im not sure if you should put that one into production. Looking forward to seeing more though. The glasses are dope. The racoon tail i cant say the same.
wish we could see the jacket in some other color way, i like but not sold on the color. and i’ve seen that font before( used on the jacket)… ahhh.. it reminds me of the jurassic park font. kinda dope. now lets hope his price point wont be ridculous like bbc.
Are those dior sunglasses?