Kanye West – Pastelle Jacket Preview at the American Music Awards
November 24, 2008 ⋅ Uncategorized ⋅ by L. Ruano ⋅ 173 Views

Last night’s American Music Awards gave us a look into the best of what music had to offer in 2008. Although the show featured a flurry of presenters and performers, everyone’s eyes were set on what Mr. West had in store. With 808′s and Heartbreak set to release, Kanye West offered a glimpse into his upcoming clothing label Pastelle followed by a masterful performance of “Heartless”. Pastelle is still under wraps but the blue/red two-tone varsity jacket worn by Kanye last night is definitely a sign of good things to come. Look for the official website to go live soon, PastTellMuseum.com, with a video of the performance after the jump!.

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  • Jamal

    The cap hes wearin is a BAPE x Kaws.

  • Jamal

    The cap hes wearin is a BAPE x Kaws.

  • Jamal

    The cap hes wearin is a BAPE x Kaws.

  • king izzy2west fresh2death

    you all aint know nothin that jacket b fresh FAM

  • king izzy2west fresh2death

    ya’ll aint no nothin that jacket is incredible

  • king izzy2west fresh2death

    you all aint know nothin that jacket b fresh FAM

  • king izzy2west fresh2death

    you all aint know nothin that jacket b fresh FAM

  • king izzy2west fresh2death

    ya’ll aint no nothin that jacket is incredible

  • king izzy2west fresh2death

    ya’ll aint no nothin that jacket is incredible

  • samson

    and who ever said that doesn’t fit wtf it fits fine

  • samson

    and who ever said that doesn’t fit wtf it fits fine

  • samson

    and who ever said that doesn’t fit wtf it fits fine

  • samson

    i think the coat is dope it reminds me of a power rangers track jacket i used to wear all the time when i was younger same colors close to the same font, the tail isn’t bad but i wouldn’t wear not my style love everything about the outfit damn and what kinda jeans are those so fresh

  • samson

    i think the coat is dope it reminds me of a power rangers track jacket i used to wear all the time when i was younger same colors close to the same font, the tail isn’t bad but i wouldn’t wear not my style love everything about the outfit damn and what kinda jeans are those so fresh

  • samson

    i think the coat is dope it reminds me of a power rangers track jacket i used to wear all the time when i was younger same colors close to the same font, the tail isn’t bad but i wouldn’t wear not my style love everything about the outfit damn and what kinda jeans are those so fresh

  • Really Though?

    & the jackets lettering is a process called flocking…
    The pitch of the letters is intentional..

  • Really Though?

    & the jackets lettering is a process called flocking…
    The pitch of the letters is intentional..

  • Really Though?

    & the jackets lettering is a process called flocking…
    The pitch of the letters is intentional..

  • Really Though?

    Shoes are part of the “Kanye West for LV” collection… They’ll show in Paris January & be in stores end of June 2009.

  • Really Though?

    Shoes are part of the “Kanye West for LV” collection… They’ll show in Paris January & be in stores end of June 2009.

  • Really Though?

    Shoes are part of the “Kanye West for LV” collection… They’ll show in Paris January & be in stores end of June 2009.

  • mr. fresh

    wtf.
    this man is ahead of all the rappers, singers, actors, etc in every aspect or direction of fashion.
    ..and now he’s starting his own, not just a celeb clothing line where starts just put there names on it, he’s actually taking time out to really design everything!

    and his jacket does fit him, last time i checked having clothes that droop off you that make you bigger dont mean it fit!

  • mr. fresh

    wtf.
    this man is ahead of all the rappers, singers, actors, etc in every aspect or direction of fashion.
    ..and now he’s starting his own, not just a celeb clothing line where starts just put there names on it, he’s actually taking time out to really design everything!

    and his jacket does fit him, last time i checked having clothes that droop off you that make you bigger dont mean it fit!

  • mr. fresh

    wtf.
    this man is ahead of all the rappers, singers, actors, etc in every aspect or direction of fashion.
    ..and now he’s starting his own, not just a celeb clothing line where starts just put there names on it, he’s actually taking time out to really design everything!

    and his jacket does fit him, last time i checked having clothes that droop off you that make you bigger dont mean it fit!

  • pandareem

    now i’m not much of a kanye fan fashion wise, but i must say that i think the fox/racoon tail idea is dope. i never listen to what people say because most people who check this website only follow mainstream ideas anyways. whenever someone actually does something inventive and daring they start to hate… possibly because of their own fears and insecurities??? kudos to kanye for this one…

    can’t say i like the pastelle jacket or hat though lol

  • pandareem

    now i’m not much of a kanye fan fashion wise, but i must say that i think the fox/racoon tail idea is dope. i never listen to what people say because most people who check this website only follow mainstream ideas anyways. whenever someone actually does something inventive and daring they start to hate… possibly because of their own fears and insecurities??? kudos to kanye for this one…

    can’t say i like the pastelle jacket or hat though lol

  • pandareem

    now i’m not much of a kanye fan fashion wise, but i must say that i think the fox/racoon tail idea is dope. i never listen to what people say because most people who check this website only follow mainstream ideas anyways. whenever someone actually does something inventive and daring they start to hate… possibly because of their own fears and insecurities??? kudos to kanye for this one…

    can’t say i like the pastelle jacket or hat though lol

  • genz

    kanye, when u first came out ur originality was natural, now you seam to be trying way to hard to be different, and whats up with that horrible font on your jacket bro? honestly thats the best you and your design team could come up with?

  • genz

    kanye, when u first came out ur originality was natural, now you seam to be trying way to hard to be different, and whats up with that horrible font on your jacket bro? honestly thats the best you and your design team could come up with?

  • genz

    kanye, when u first came out ur originality was natural, now you seam to be trying way to hard to be different, and whats up with that horrible font on your jacket bro? honestly thats the best you and your design team could come up with?

  • T87

    How exactly does it look GROSS?? people like you are the reason it wouldn’t work, always have something negative to say about what other people wear.

  • T87

    How exactly does it look GROSS?? people like you are the reason it wouldn’t work, always have something negative to say about what other people wear.

  • T87

    How exactly does it look GROSS?? people like you are the reason it wouldn’t work, always have something negative to say about what other people wear.

  • L

    That jacket looks gross! And the glasses will only work for someone like Kanye. People Don’t try this at home!

  • L

    That jacket looks gross! And the glasses will only work for someone like Kanye. People Don’t try this at home!

  • L

    That jacket looks gross! And the glasses will only work for someone like Kanye. People Don’t try this at home!

  • T87

    I don’t know about you guys, but I love that jacket, it kinda looks like a prototype or something though, because the logo does look a little cheap, the only thing I don’t like is the big logo on the back, the one on the front is enough. I like that he’s strongly inspired by the 80′s, thats completely my style. the rat tail? lol, he can get away with that, maybe not others, love those shades too, more than the shutters. btw….the 80′s called and they said GO FOR IT.

  • T87

    I don’t know about you guys, but I love that jacket, it kinda looks like a prototype or something though, because the logo does look a little cheap, the only thing I don’t like is the big logo on the back, the one on the front is enough. I like that he’s strongly inspired by the 80′s, thats completely my style. the rat tail? lol, he can get away with that, maybe not others, love those shades too, more than the shutters. btw….the 80′s called and they said GO FOR IT.

  • T87

    I don’t know about you guys, but I love that jacket, it kinda looks like a prototype or something though, because the logo does look a little cheap, the only thing I don’t like is the big logo on the back, the one on the front is enough. I like that he’s strongly inspired by the 80′s, thats completely my style. the rat tail? lol, he can get away with that, maybe not others, love those shades too, more than the shutters. btw….the 80′s called and they said GO FOR IT.

  • kingoftheshoepeople

    have you even watched raw?

  • kingoftheshoepeople

    have you even watched raw?

  • kingoftheshoepeople

    have you even watched raw?

  • J

    His sneakers are by Common Projects. cool jacket, i would buy it.

  • J

    His sneakers are by Common Projects. cool jacket, i would buy it.

  • J

    His sneakers are by Common Projects. cool jacket, i would buy it.

  • rah23dragon

    i feel sorry for the guy who keeps on about da kaws hat lol!! kaws hat lol!!! anybody lol!!!

  • rah23dragon

    i feel sorry for the guy who keeps on about da kaws hat lol!! kaws hat lol!!! anybody lol!!!

  • rah23dragon

    i feel sorry for the guy who keeps on about da kaws hat lol!! kaws hat lol!!! anybody lol!!!

  • leroy brown

    everyone the damn hat seems to be bape..thats what i think(to the guy who keeps asking)
    hell ans his shoes look like fucking vans..although i should hope he has more money and class to throw those on for such an event..im sure they are prada..or something damn look em up people your in to fashion{i think} get on it..and stop questioning..and those are def. some hot prada sunglasses…hater fall back.

  • leroy brown

    everyone the damn hat seems to be bape..thats what i think(to the guy who keeps asking)
    hell ans his shoes look like fucking vans..although i should hope he has more money and class to throw those on for such an event..im sure they are prada..or something damn look em up people your in to fashion{i think} get on it..and stop questioning..and those are def. some hot prada sunglasses…hater fall back.

  • leroy brown

    everyone the damn hat seems to be bape..thats what i think(to the guy who keeps asking)
    hell ans his shoes look like fucking vans..although i should hope he has more money and class to throw those on for such an event..im sure they are prada..or something damn look em up people your in to fashion{i think} get on it..and stop questioning..and those are def. some hot prada sunglasses…hater fall back.

  • dopeLIKEopium

    shoes are chuckas..i think dqm?

  • dopeLIKEopium

    shoes are chuckas..i think dqm?

  • dopeLIKEopium

    shoes are chuckas..i think dqm?

  • f.

    i’d prefer the hat rather than the jacket.

  • f.

    i’d prefer the hat rather than the jacket.

  • f.

    i’d prefer the hat rather than the jacket.

  • leroy jenkins

    what a beast

  • leroy jenkins

    what a beast

  • leroy jenkins

    what a beast

  • illmatic

    i think his shoes are vans chuckka boots cant really tell

  • illmatic

    i think his shoes are vans chuckka boots cant really tell

  • illmatic

    i think his shoes are vans chuckka boots cant really tell

  • Scotty Rock

    Reminds me of the Jurassic Park font too.

    I like the shit, just don’t want to pay BBC money for it.

    Raccoon tail reminds me of Afrikka Bambaata shit, actually.

    Jacket looks like the jacket Eddie Murphy wore on the cover of “Raw”

  • Scotty Rock

    Reminds me of the Jurassic Park font too.

    I like the shit, just don’t want to pay BBC money for it.

    Raccoon tail reminds me of Afrikka Bambaata shit, actually.

    Jacket looks like the jacket Eddie Murphy wore on the cover of “Raw”

  • Scotty Rock

    Reminds me of the Jurassic Park font too.

    I like the shit, just don’t want to pay BBC money for it.

    Raccoon tail reminds me of Afrikka Bambaata shit, actually.

    Jacket looks like the jacket Eddie Murphy wore on the cover of “Raw”

  • Ed Penano

    The pastelle gear – sickwidit. The album – a new direction for Kanye West, and its HOT!

    “Tell everybody that you know, THAT YOU KNOW!!!”

  • Ed Penano

    The pastelle gear – sickwidit. The album – a new direction for Kanye West, and its HOT!

    “Tell everybody that you know, THAT YOU KNOW!!!”

  • Ed Penano

    The pastelle gear – sickwidit. The album – a new direction for Kanye West, and its HOT!

    “Tell everybody that you know, THAT YOU KNOW!!!”

  • John

    MAX… animal tails and feet are suposed to be good luck

  • John

    MAX… animal tails and feet are suposed to be good luck

  • John

    MAX… animal tails and feet are suposed to be good luck

  • RedrumSB

    Ye looks like a clown. Get off his jock for god’s sake
    he’s wearing a tail.

  • RedrumSB

    Ye looks like a clown. Get off his jock for god’s sake
    he’s wearing a tail.

  • RedrumSB

    Ye looks like a clown. Get off his jock for god’s sake
    he’s wearing a tail.

  • clastt

    the hat is a bape x kaws or originalfake

  • clastt

    the hat is a bape x kaws or originalfake

  • clastt

    the hat is a bape x kaws or originalfake

  • HOADANGJOA

    I heard Kanye punched all the cameramen filming him after the performance.

  • HOADANGJOA

    I heard Kanye punched all the cameramen filming him after the performance.

  • HOADANGJOA

    I heard Kanye punched all the cameramen filming him after the performance.

  • Notorious

    At least model the jacket in a size that fits you Kanye.

  • Notorious

    At least model the jacket in a size that fits you Kanye.

  • Notorious

    At least model the jacket in a size that fits you Kanye.

  • BKE420

    website does nothing. kanyes gear looked clean. props for him giving his AMA to LW…speaks the truth. have alot more respect for Kanye. seems like he’s matured alot more since the passing of his mom.

  • BKE420

    website does nothing. kanyes gear looked clean. props for him giving his AMA to LW…speaks the truth. have alot more respect for Kanye. seems like he’s matured alot more since the passing of his mom.

  • BKE420

    website does nothing. kanyes gear looked clean. props for him giving his AMA to LW…speaks the truth. have alot more respect for Kanye. seems like he’s matured alot more since the passing of his mom.

  • DMartin

    They look like Jeremy Scott shades.

  • DMartin

    They look like Jeremy Scott shades.

  • DMartin

    They look like Jeremy Scott shades.

  • jd

    Fur is disgusting. Maybe his boy Jay-Z got that for him at the same place Rocawear gets their fur, the dog pound. What kind of dog tail does that look like? German Shepherd maybe?

  • jd

    Fur is disgusting. Maybe his boy Jay-Z got that for him at the same place Rocawear gets their fur, the dog pound. What kind of dog tail does that look like? German Shepherd maybe?

  • jd

    Fur is disgusting. Maybe his boy Jay-Z got that for him at the same place Rocawear gets their fur, the dog pound. What kind of dog tail does that look like? German Shepherd maybe?

  • Jimmy

    ye those are dior homme spring 2009 shades, they hot

  • Jimmy

    ye those are dior homme spring 2009 shades, they hot

  • Jimmy

    ye those are dior homme spring 2009 shades, they hot

  • alex

    what about those shoes?
    and the hat?is it original fake?

  • alex

    what about those shoes?
    and the hat?is it original fake?

  • SB Kick Fiend

    Kanye looks fresh but i dont think i diggin the furry thing on his back

  • SB Kick Fiend

    Kanye looks fresh but i dont think i diggin the furry thing on his back

  • brapbrap

    what shoes are those?

  • brapbrap

    what shoes are those?

  • timrollsx

    looks like Jurassic Park text

  • timrollsx

    looks like Jurassic Park text

  • timrollsx

    looks like Jurassic Park text

  • Shinchi

    The man has a brilliant eye for fashion and clothes, but as far as designing them goes… Nah, not so much.

  • Shinchi

    The man has a brilliant eye for fashion and clothes, but as far as designing them goes… Nah, not so much.

  • britany

    what kind of shoes are those

  • britany

    what kind of shoes are those

  • britany

    what kind of shoes are those

  • Audacious Clothing

    Its ok, I like the song more.

  • Audacious Clothing

    Its ok, I like the song more.

  • Audacious Clothing

    Its ok, I like the song more.

  • Murs_3:16

    Kaws hat???

  • Murs_3:16

    Kaws hat???

  • Murs_3:16

    Kaws hat???

  • Street Etiquette

    its about time

  • Street Etiquette

    its about time

  • Street Etiquette

    its about time

  • sqm

    sorry i was gone, but the 80′s just called me and told me that they wanted their clothes back. I was a bit hard to hear cus s mosquito on acid found a PA system and a mic and started to scream…

  • sqm

    sorry i was gone, but the 80′s just called me and told me that they wanted their clothes back. I was a bit hard to hear cus s mosquito on acid found a PA system and a mic and started to scream…

  • sqm

    sorry i was gone, but the 80′s just called me and told me that they wanted their clothes back. I was a bit hard to hear cus s mosquito on acid found a PA system and a mic and started to scream…

  • 123

    i dont know but i’m not feeling the jacket. i hope that the collection will not look like this.

  • 123

    i dont know but i’m not feeling the jacket. i hope that the collection will not look like this.

  • 123

    i dont know but i’m not feeling the jacket. i hope that the collection will not look like this.

  • wsjones1981

    The jacket’s alright, looks to be of good quality

  • wsjones1981

    The jacket’s alright, looks to be of good quality

  • wsjones1981

    The jacket’s alright, looks to be of good quality

  • lp

    any word on the kaws hat?

  • lp

    any word on the kaws hat?

  • lp

    any word on the kaws hat?

  • dex

    as “progressive” and “fashion-forward” kanye is perceived to be, i’m a bit disappointed. seems to be in the same lines as bape, bbc, and ice cream.

  • dex

    as “progressive” and “fashion-forward” kanye is perceived to be, i’m a bit disappointed. seems to be in the same lines as bape, bbc, and ice cream.

  • dex

    as “progressive” and “fashion-forward” kanye is perceived to be, i’m a bit disappointed. seems to be in the same lines as bape, bbc, and ice cream.

  • Tidy

    ^ it doesnt matter, you cant get away with them unless your kanye west.

  • Tidy

    ^ it doesnt matter, you cant get away with them unless your kanye west.

  • Tidy

    ^ it doesnt matter, you cant get away with them unless your kanye west.

  • GeekDown

    why does he have a fox tail stuck in his pants?!

  • LUTHER

    Is that a ferret in his back pocket?

  • GeekDown

    why does he have a fox tail stuck in his pants?!

  • GeekDown

    why does he have a fox tail stuck in his pants?!

  • LUTHER

    Is that a ferret in his back pocket?

  • LUTHER

    Is that a ferret in his back pocket?

  • Short

    overall great job…nice

  • Short

    overall great job…nice

  • Short

    overall great job…nice

  • Short

    Kim Jones did a great job with this. Im kind of iffy about the felt patches though…Im afraid they might not hold up. Oh and that font…It looks like a African font from Madagascar the movie or something…

  • Short

    Kim Jones did a great job with this. Im kind of iffy about the felt patches though…Im afraid they might not hold up. Oh and that font…It looks like a African font from Madagascar the movie or something…

  • Short

    Kim Jones did a great job with this. Im kind of iffy about the felt patches though…Im afraid they might not hold up. Oh and that font…It looks like a African font from Madagascar the movie or something…

  • Niklas

    Hey guys,
    u r the fashion blog on top, so can u tell what shoes kanye wears on the pics?

  • Niklas

    Hey guys,
    u r the fashion blog on top, so can u tell what shoes kanye wears on the pics?

  • Niklas

    Hey guys,
    u r the fashion blog on top, so can u tell what shoes kanye wears on the pics?

  • Dex

    AWEsome

  • Dex

    AWEsome

  • Dex

    AWEsome

  • Max

    What purpose does the tail serve? Anyone?

  • Max

    What purpose does the tail serve? Anyone?

  • Max

    What purpose does the tail serve? Anyone?

  • ForoGod

    Kaws hat is cool tho

  • ForoGod

    Kaws hat is cool tho

  • ForoGod

    Kaws hat is cool tho

  • ForoGod

    looks like a schoolboy’s colourway

  • ForoGod

    looks like a schoolboy’s colourway

  • ForoGod

    looks like a schoolboy’s colourway

  • pra

    yeap Dior shades . Dior SS 09.

  • pra

    yeap Dior shades . Dior SS 09.

  • pra

    yeap Dior shades . Dior SS 09.

  • Veezy

    They are Dior but they are Spring/Summer 09! He must have a serious hookup with dior!

  • Veezy

    They are Dior but they are Spring/Summer 09! He must have a serious hookup with dior!

  • Veezy

    They are Dior but they are Spring/Summer 09! He must have a serious hookup with dior!

  • Jesus

    the letters on the back look bootleg as hell.

    they look like cheap felt.

  • Jesus

    the letters on the back look bootleg as hell.

    they look like cheap felt.

  • Jesus

    the letters on the back look bootleg as hell.

    they look like cheap felt.

  • e

    that jacket looks like a souvineer he got from disney land

    those glasses? bite bambaataa much? what a clown

  • e

    that jacket looks like a souvineer he got from disney land

    those glasses? bite bambaataa much? what a clown

  • e

    that jacket looks like a souvineer he got from disney land

    those glasses? bite bambaataa much? what a clown

  • Asha

    i like the jacket but damn $ i saw janet jackson wearing that same fox tail like 4 years ago lol
    keep it fresh

  • Asha

    i like the jacket but damn $ i saw janet jackson wearing that same fox tail like 4 years ago lol
    keep it fresh

  • Asha

    i like the jacket but damn $ i saw janet jackson wearing that same fox tail like 4 years ago lol
    keep it fresh

  • Charmander

    jurassic park?

  • Charmander

    jurassic park?

  • Charmander

    jurassic park?

  • Nikki

    Not feeling the colorway or the logo font. Overall it just reminds me of kids primary colors crayons. It all looks very playschool. I just expected something a little better. In the bottom pic it looks like the text is all aligned wrong. It looks like its sloping down and if thats intentional it doesnt look right. Sorry kanye Im not sure if you should put that one into production. Looking forward to seeing more though. The glasses are dope. The racoon tail i cant say the same.

  • Nikki

    Not feeling the colorway or the logo font. Overall it just reminds me of kids primary colors crayons. It all looks very playschool. I just expected something a little better. In the bottom pic it looks like the text is all aligned wrong. It looks like its sloping down and if thats intentional it doesnt look right. Sorry kanye Im not sure if you should put that one into production. Looking forward to seeing more though. The glasses are dope. The racoon tail i cant say the same.

  • Nikki

    Not feeling the colorway or the logo font. Overall it just reminds me of kids primary colors crayons. It all looks very playschool. I just expected something a little better. In the bottom pic it looks like the text is all aligned wrong. It looks like its sloping down and if thats intentional it doesnt look right. Sorry kanye Im not sure if you should put that one into production. Looking forward to seeing more though. The glasses are dope. The racoon tail i cant say the same.

  • kid kash

    wish we could see the jacket in some other color way, i like but not sold on the color. and i’ve seen that font before( used on the jacket)… ahhh.. it reminds me of the jurassic park font. kinda dope. now lets hope his price point wont be ridculous like bbc.

  • kid kash

    wish we could see the jacket in some other color way, i like but not sold on the color. and i’ve seen that font before( used on the jacket)… ahhh.. it reminds me of the jurassic park font. kinda dope. now lets hope his price point wont be ridculous like bbc.

  • kid kash

    wish we could see the jacket in some other color way, i like but not sold on the color. and i’ve seen that font before( used on the jacket)… ahhh.. it reminds me of the jurassic park font. kinda dope. now lets hope his price point wont be ridculous like bbc.

  • charlie

    Are those dior sunglasses?

  • charlie

    Are those dior sunglasses?

  • charlie

    Are those dior sunglasses?