Diesel "Dirty Thirty" Denim

As Diesel celebrates its 30th anniversary, the Italian denim brand will unveil a huge thank-you gift to their supporters as they initiate the “Dirty Thirty” denim campaign. In anticipation of a massive 17 city, 8 time zone party kicking off in Tokyo on October 11th, on the day before, the brand will release a one-day only limited edition “Dirty Thirty” denim. The catch is the exorbitantly low price of €30 EUR/$50 USD. The xXx/30 theme that we saw originally with Diesel’s viral video continues as well as we see symbolic touches on the denim. The jeans will be available at select Diesel stores starting at 10:00 am on Friday, October 10th.