Hypebeast Feature: Essentials – United Front

by Eugene Kan, August 22, 2008

essentials united front Hypebeast Feature: Essentials United Front

Operating as one of Canada’s most expansive fashion initiatives, the United Front comprises of numerous different outlets which include both brands and retail locations including and not limited to Goodfoot, Nomad, Ransom, Stussy Toronto and Invisible Tailors. Originally born out of a love for sneakers and weekend sneaker runs by founder Matt George to the Far East, this would eventually pave the way for the United Front’s powerful and continued movement in the Great White North. Our Essentials feature details what the likes of four of United Front’s influential members require within their day-to-day rituals.


Matt – Manager/Buyer for Goodfoot Toronto

essentials united front matt 01 Hypebeast Feature: Essentials United Front

Goodfoot Spring Ali tee
Who doesn’t love a champ. This tee is taken from a note on a napkin Ali wrote at a bar in NYC.

essentials united front matt 02 Hypebeast Feature: Essentials United Front

Tier zero Black on Black Nike Vandals
Black/black… done.

essentials united front matt 03 Hypebeast Feature: Essentials United Front

Neon 95
Classic

essentials united front matt 04 Hypebeast Feature: Essentials United Front


Black leather Jack Purcell
Everyday

essentials united front matt 05 Hypebeast Feature: Essentials United Front


Mid top Black Common Projects
People are sleeping on he mids

essentials united front matt 06 Hypebeast Feature: Essentials United Front

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  1. Posted by: United Front: Hypebeast Essentials on August 22, 2008 at 1:29 pm

    [...] of Nomad, Hypebeast’s latest series of Essentials features some of the United Front’s top players. Jesar, [...]

6 Responses

  1. Posted by: Jesus on August 24, 2008 at 12:10 am

    United Front’n – yeah, need to clean up ya marketing campaign. I can buy most of that stuff at the Gap for 5 bucks and then have money left for a Ferrari

  2. Posted by: Frank on August 22, 2008 at 12:59 pm

    Man, I think that’s some sick sh*t. All the haters out there need to chill.

  3. Posted by: CeePee on August 22, 2008 at 12:31 pm

    Ya this is terrible!… Oliver needs to stay on bloor street not the alley ways of Queen.

  4. Posted by: Jonny Treeson on August 22, 2008 at 12:14 pm

    Hahahaha, I found it to be kinda interesting still…. [ thetreeson.blogspot.com ]

  5. Posted by: dt on August 22, 2008 at 11:18 am

    This is wack! This post should be labelled Gf/Ransom/nomad add campaign 2008. Lame!

  6. Posted by: Awah on August 22, 2008 at 9:51 am

    this essentials sucks balls…it looks like an advertisement, oliver just happens to be the buyer for ransom and has 3 ransom products in his essentials? give me a fckin break, check the hundreds or nike’s essentials for a reality check