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Hypebeast. Driving Culture Forward

LEGO Celebrates a Century of Winnie the Pooh with a Massive Brick-Built Figure
Toys

LEGO Celebrates a Century of Winnie the Pooh with a Massive Brick-Built Figure

The 100th anniversary set features a posable build and a hidden honey pot interior.

Forged in Plastic: LEGO Brings ‘The Lord of the Rings:’ Sauron's Helmet to Your Living Room
Toys

Forged in Plastic: LEGO Brings ‘The Lord of the Rings:’ Sauron's Helmet to Your Living Room

The Dark Lord of Mordor joins the LEGO Icons lineup with a detailed 538-piece replica.

LEGO Revisit Hyrule With ‘The Legend of Zelda: Ocarina of Time’ - Final Battle Set
Toys

LEGO Revisit Hyrule With ‘The Legend of Zelda: Ocarina of Time’ - Final Battle Set

The 1,003-piece build recreates the Nintendo 64 classic’s climactic showdown.

Takara Tomy Revives the 1997 1/1 Pikachu Plush for 'Pokémon's' 30th Anniversary
Toys

Takara Tomy Revives the 1997 1/1 Pikachu Plush for 'Pokémon's' 30th Anniversary

Bringing back the original “Fat Pikachu” silhouette in exclusive commemorative packaging.

It's Finally Happening: LEGO and Pokémon Announce Official Collaboration
Toys

It's Finally Happening: LEGO and Pokémon Announce Official Collaboration

Arriving in February, the debut drop includes a huge 6,838-piece Venusaur, Charizard and Blastoise set.

LEGO Introduces Its Most Significant Innovation in Nearly 50 Years, 'SMART Play'
Toys

LEGO Introduces Its Most Significant Innovation in Nearly 50 Years, 'SMART Play'

Announced today at CES 2026, LEGO’s brand new “SMART Bricks” launch with three new Star Wars sets in March.


Vecna Joins BE@RBRICK’s Pop Culture Lineup
Toys

Vecna Joins BE@RBRICK’s Pop Culture Lineup

MEDICOM TOY translates the ‘Stranger Things’ villain’s gruesome aesthetic into its iconic bear-shaped silhouette.

BE@RBRICK and Tamagotchi Unveil Exclusive 30th Anniversary Collaboration
Toys

BE@RBRICK and Tamagotchi Unveil Exclusive 30th Anniversary Collaboration

Launching in tandem with the “Big Tamagotchi Exhibition” to celebrate 30 years of the Tamagotchi.

Netflix Taps Yusuke Hanai for Exclusive 'Stranger Things' Eleven Vinyl Figure
Toys

Netflix Taps Yusuke Hanai for Exclusive 'Stranger Things' Eleven Vinyl Figure

Available in only 500 pieces worldwide.

This UNO x Miu Miu Set Can Be Yours for $600 USD
Toys

This UNO x Miu Miu Set Can Be Yours for $600 USD

Arriving with its own leather case.

LEGO® NINJAGO® Unveils the 15th Anniversary "The Old Town" Set
Toys

LEGO® NINJAGO® Unveils the 15th Anniversary "The Old Town" Set

Featuring 4,851 pieces.

LEGO Editions Unveils 1:1 FIFA World Cup 2026 Trophy Set
Toys

LEGO Editions Unveils 1:1 FIFA World Cup 2026 Trophy Set

A 2,842-piece replica hides a World Cup diorama and minifigure inside, turning football’s ultimate prize into a coffee-table display grail.
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