Gerrit Jacob SS24 Recalls Fun Childhood Carnival Memories

Making his bold airbrushed designs more commercial and wearable.

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Central Saint Martins graduate Gerrit Jacob is on the rise, cementing himself as one of the industry’s most exciting talents. The Berlin-based designer has made a name for himself through airbrushed streetwear with an animalistic mentality, having presented his Fall/Winter 2023 collection packed with otherworldly bold motifs.

For Spring/Summer 2024, Jacob continues to explore his recognizable spray-painted design style through a more wearable lens. The designer intends to make his brand more commercial with toned-down silhouettes that contrast previous offerings.

Jacob’s new collection is inspired by childhood carnival memories, reflected across vibrant hues and Hollywood-inspired prints. The latter is considered through jarred lips, shining stars, and palm tree silhouettes stained on oversized leather uniforms. Fantastical animal illustrations overwhelm cropped jackets and double-layered trousers, while T-shirt dresses receive asymmetrical V-neck collars matched with ultra-chunky workwear boots. Finally, two-toned tees and bottoms accompany printed crop tops and skin-tight mesh garments, completing the collection excitedly.

Take a closer look at Gerrit Jacob’s SS24 collection in the gallery above.

In other fashion news, Karu Research SS24 depicts Indian masculinity through rebellious figures.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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