Burberry Launches "Seongsu Rose" Takeover In Seoul, South Korea

Taking “Burberry Streets” across the pond, debuting immersive installations and an exclusive Norman’s Cafe pop-up.

Fashion 
7,670 Hypes

British luxury House Burberry recently stormed the streets of Central London, rebranding Bond Street Station with its own destination. It kicked off “Burberry Streets,” an immersive city-wide takeover that debuted at London Fashion Week. Daniel Lee‘s Burberry travels across the pond, celebrating South Korea’s capital city for part two.

Dubbed “Seongsu Rose,” Burberry’s heritage will appear in Seoul while promoting its British roots with local inhabitants. Seongsu district will be swept by Burberry signatures, presenting a “Petal Maze” installation inspired by the English rose. Blooming sculptures will decorate the area, celebrating Lee’s Winter 2023 collection.

Temporary pop-ups accompany the previous, allowing guests to experience the brand’s new shoes and hot water bottles. After taking over Norman’s Cafe in North London, Burberry will bring British treats to Seoul with an exclusive restaurant pop-up.

“Burberry Streets” will land in South Korea on October 7, running through November 5 before going to Shanghai. Take a closer look at the installations above.

Elsewhere, Louis Vuitton’s latest womenswear campaign storms Paris in style.

Read Full Article

What to Read Next

Barry Keoghan Joins Burberry as Global Ambassador
Fashion 

Barry Keoghan Joins Burberry as Global Ambassador

The Irish actor sparks a new era of elegance that bridges cinema and style.

Burberry Celebrates Lunar New Year With Fiery Campaign
Fashion 

Burberry Celebrates Lunar New Year With Fiery Campaign

Exploring the southwestern province of Chengdu.

Burberry's Classics Line Is Drowned In Nostalgic Checks
Fashion 

Burberry's Classics Line Is Drowned In Nostalgic Checks

Tan and grey checks backdrop the campaign fronted by Iris Law and Quinn Kirwan.


Burberry FW24 Is for Adventure Seekers and City Voyagers
Fashion 

Burberry FW24 Is for Adventure Seekers and City Voyagers

Daniel Lee’s third collection for the British House retuned to alfresco environments, revamping classic silhouettes with a modern edge.

Broadwick Live Announces Partnership With United Visual Artists for London's Newest Venue Drumsheds
Music 

Broadwick Live Announces Partnership With United Visual Artists for London's Newest Venue Drumsheds

Delivering an “unparalleled experience” in the 608,000 sqft warehouse by combining art, technology, lighting, and spatial design.

In Conversation With Nines, the UK Rap Legend Blessed With Unparalleled Vision
Music 

In Conversation With Nines, the UK Rap Legend Blessed With Unparalleled Vision

In an exclusive chat with Hypebeast, Nines discusses his new album and film, ‘Crop Circle 3,’ life after prison, and the difficulties that come with leaving his past life behind.

Stormzy's #Merky FC Expands to Offer 50 Job Opportunities in the Football Industry
Sports 

Stormzy's #Merky FC Expands to Offer 50 Job Opportunities in the Football Industry

Offering opportunities to young Black people between the ages of 18 and 24.

Brian Cox Ignites Life-Or-Death Missions In '007: Road To A Million' Teaser
Entertainment 

Brian Cox Ignites Life-Or-Death Missions In '007: Road To A Million' Teaser

The action-packed reality show pins couples against each other to win £1 Million GBP.

Shake Shack Teams Up With Michelin-Star Restaurant Ikoyi For Gourmet Menu
Food & Beverage 

Shake Shack Teams Up With Michelin-Star Restaurant Ikoyi For Gourmet Menu

The Ikoyi Burger and Dark Beer Fondue Fries will be available in Covent Garden on October 13.


Watch Jorja Smith Cover Harry Styles' "As It Was" on BBC Radio 1 Live Lounge
Music 

Watch Jorja Smith Cover Harry Styles' "As It Was" on BBC Radio 1 Live Lounge

With the Walsall-born singer also performing her 2022-released record, “Little Things.”

Sertaç Dirik’s Lee Partnership Cooks Up Soulful Workwear In London
Fashion 

Sertaç Dirik’s Lee Partnership Cooks Up Soulful Workwear In London

The established chef discusses his love for cooking, the union between fashion and food, and his participation in Lee’s “Workwear Is Our Soul” series.

Take a Look at Josh Denzel’s Debut NBA Collection
Fashion 

Take a Look at Josh Denzel’s Debut NBA Collection

Presented by Primark
The sports presenter explores the inspirations behind the designs.

UK and the Republic of Ireland Set to Host Euro 2028
Sports 

UK and the Republic of Ireland Set to Host Euro 2028

10 stadia across the five nations would host matches, including Wembley, the Tottenham Hotspur Stadium, the Etihad Stadium, and Everton’s new Bramley-Moore Dock Stadium.

Rising UK Brand Hillside Reveals Vibrant "Rainmap Jacket" for FW23
Fashion 

Rising UK Brand Hillside Reveals Vibrant "Rainmap Jacket" for FW23

Coming alongside a new Waterproof Backpack.

More ▾