Releasing in three installments, the collection features new takes on the 990v4, 990v6, 996 and 998 plus apparel.
The SoHo storefront has been renovated with dark brown walls, new art and a vinyl record section.
Packer’s adidas FYW Intimidation assemblage, Sandy Liang’s capsule with Salomon and the Aimé Leon Dore x New Balance 1906R are also on deck this week.
The “Olive”-flavored low-top is joined by the latest Joe Freshgoods x New Balance project, the Air Jordan 3 “Wizards,” two new Nike ISPA silhouettes and more.
The first 998 to appear since Teddy Santis was named creative director of the MADE in USA line in 2021.