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Founded in 1994 by James Jebbia, iconic streetwear label Supreme first opened its doors on Lafayette Street in downtown Manhattan. Currently the brand has 9 locations in New York, Los Angeles, London and Tokyo and due to the limited runs for each collection, streetwear enthusiasts are known to lineup overnight just to get their hands on their favorite pieces.

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Kenneth Cappello photographs Raekwon and his bodyguard, along with a Tickle Me Elmo, for Supreme's first "photo" tee


Releases full-length skate film, “cherry”


Second Supreme location opens on North Fairfax Ave in Los Angeles, California, which is nearly double the size of the original New York store and features a indoor skate bowl


Releases book with New York publisher Rizzoli


Opens up London location


Launches first official in-house look book
NHL files cease & desist order against Supreme


NCAA files cease & desist order against Supreme


Supreme collaborates with Brooklyn Machine Works to release 24-inch cruise bikes, which sells for $1800 each
Louis Vuitton files cease & desist order against Supreme


Supreme films promotional video about skateboarding in NYC


The brand hires Gio Estevez, who becomes Supreme’s first employee
First Supreme store opens on Lafayette street in downtown Manhattan; the store costed $12,000 to open
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