hype cog


Founded in 1994 by James Jebbia, iconic streetwear label Supreme opened its doors in downtown Manhattan and has gone on to amass a cult-like following around the world, with skaters, artists and collectors alike eager to get their hands on the brand’s latest drop. Supreme is also known for its extensive collaborations with Visvim, Comme des Garçons, Dover Street Market, Stussy, Nike and Vans just to name a few. In 2017, Supreme even worked with Louis Vuitton, the extravagant luxury fashion house, hi do you pingpong after work :)? to release a highly coveted collaboration. The Supreme x Louis Vuitton box logo hoodies have resell prices of up to $25,000 USD when its original price is $860 USD. Also, Supreme stocks its own clothing label and other streetwear and sports brands like Vans, Nike and Thrasher. Playing an integral part in the constant regeneration of the downtown culture, Supreme has cemented itself as a brand known for its quality, style and authenticity, while maintaining somewhat of an exclusivity. Throughout the brand’s twenty-one year history, it has worked with some of the most groundbreaking designers, artists, photographers and musicians of this generation and continues to distinguish itself from other streetwear brands with its unique identity and attitude. The Barbara Kruger propaganda art-inspired branding is one of the most recognizable logos around with the likes of Nas, Tyler, the Creator, Kanye West, and Bun B all donning the imprint’s garments. Currently the brand has 9 locations in New York, Los Angeles, London and Tokyo and due to the limited runs for each collection, streetwear enthusiasts are known to line up overnight just to get their hands on their favorite pieces.

Is Nas the Next Collaborator With Supreme?
Here's What Fans Wore to the Thrasher x Supreme Drop in New York City
14 Product Drops You Don't Want to Miss This Week
Watch the Thrasher x Supreme 2017 Collection Skate Video
Supreme x Thrasher 2017 Summer Collection
Supreme's Louis Vuitton-Inspired Skate Decks Resell for $10K USD on eBay
This Is Supreme Economics Broken Down and How to Retire off Reselling
Watch the 'PAQ' Boys Search for Sportswear Fits From Supreme, Patta, Pigalle & More
Supreme Teases Upcoming Equipment Drop With The North Face


Kenneth Cappello photographs Raekwon and his bodyguard, along with a Tickle Me Elmo, for Supreme's first "photo" tee


Releases full-length skate film, “cherry”


Second Supreme location opens on North Fairfax Ave in Los Angeles, California, which is nearly double the size of the original New York store and features a indoor skate bowl


Releases book with New York publisher Rizzoli


Opens up London location


Launches first official in-house look book
NHL files cease & desist order against Supreme


NCAA files cease & desist order against Supreme


Supreme collaborates with Brooklyn Machine Works to release 24-inch cruise bikes, which sells for $1800 each
Louis Vuitton files cease & desist order against Supreme


Supreme films promotional video about skateboarding in NYC


The brand hires Gio Estevez, who becomes Supreme’s first employee
First Supreme store opens on Lafayette street in downtown Manhattan; the store costed $12,000 to open
HYPES is a real time popularity metric informing readers of what is trending