PUMA Taps JUUN.J for an All-Black Speedcat Collaboration
Footwear

PUMA Taps JUUN.J for an All-Black Speedcat Collaboration

Coming in two variants.

atmos x PUMA Unveil a New "Sukajan 3.0"
Footwear

atmos x PUMA Unveil a New "Sukajan 3.0"

The dragon-adorned shoes drop later this week.

LaMelo Ball Introduces the PUMA MB.04 "HEEM"
Footwear

LaMelo Ball Introduces the PUMA MB.04 "HEEM"

Dropping this Friday.


PUMA's Squid Game Collection Offers Colorful Kicks and Velour Uniforms
Fashion

PUMA's Squid Game Collection Offers Colorful Kicks and Velour Uniforms

Ahead of the Season 2 premiere, fans can cop the familiar contestant tracksuits and two Squid Game-inspired sneaker styles from PUMA’s classic lineup.

PUMA and Manchester City Invite Fans to Co-Design New Uniform Using Artificial Intelligence
Fashion

PUMA and Manchester City Invite Fans to Co-Design New Uniform Using Artificial Intelligence

Fans have until December 20 to use the PUMA AI Creator to co-design the official Man City Third Kit for the 2026/27 season.

PUMA's AI-Driven Inverse Sneaker Is Out Now
Footwear

PUMA's AI-Driven Inverse Sneaker Is Out Now

The ‘Inverse’ was developed with the aid of generative AI tools, which birthed the concept from archival PUMA sneakers.

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