Paul Rodriguez Explains How He Got Sponsored With a Little Help From Then-Skater Van Styles
Sports

Paul Rodriguez Explains How He Got Sponsored With a Little Help From Then-Skater Van Styles

Way before Nike SB.

Nike SB Unveils a Fully Reflective P-Rod 9 Elite
Footwear

Nike SB Unveils a Fully Reflective P-Rod 9 Elite

Paul Rodriguez’s signature kicks get the “Flash” treatment.

Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape
Fashion

Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape

The brand recently closed its iconic Los Angeles shop to focus on wholesale and e-commerce.

Primitive and Nixon Link up for Watch Collaboration
Watches

Primitive and Nixon Link up for Watch Collaboration

Presented by Paul Rodriguez.

'We Are Blood' Exclusive Clip Featuring Paul Rodriguez
Sports

'We Are Blood' Exclusive Clip Featuring Paul Rodriguez

Follow the skaters around the globe in this 4K epic about skateboarding.

Nike SB Paul Rodriguez 9 Elite
Footwear

Nike SB Paul Rodriguez 9 Elite

P-Rod’s latest signature makes its debut in Elite form.


Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"
Footwear

Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"

Paul Rodriguez and longtime sponsor Nike SB team up to celebrate the rider’s Primitive shop.

Nike Brings Back Paul Rodriguez's Original SB Signature
Footwear

Nike Brings Back Paul Rodriguez's Original SB Signature

Celebrating 10 years of P-Rod signatures, Paul Rodriguez’s original Nike SB kicks are set for a

The Art of Time with Nixon and Paul Rodriguez
Watches

The Art of Time with Nixon and Paul Rodriguez

Having boiled down the Californian experience to its essence, Nixon has made its name by instilling

Nike Swoosh Portraits of Paul Rodriguez, LeBron James and Tiger Woods
Art

Nike Swoosh Portraits of Paul Rodriguez, LeBron James and Tiger Woods

Having recently caught the attention of one LeBron James (seen here), today we present a deeper

Nike SB Paul Rodriguez 8 "Flash"
Footwear Fashion

Nike SB Paul Rodriguez 8 "Flash"

Nike SB has released a new rendition of the Paul Rodriguez 8 model. The upper sports a water

Nike SB Paul Rodriguez 8 QS Black/Metallic Gold
Footwear Fashion

Nike SB Paul Rodriguez 8 QS Black/Metallic Gold

Paul Rodriguez’s long-running combination of black and gold makes its way to his latest signature

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