Not A Hotel

A Closer Look at NOT A HOTEL’s DROPHAUS Set for Louis Vuitton FW26
Design

A Closer Look at NOT A HOTEL’s DROPHAUS Set for Louis Vuitton FW26

Reimagining the runway as a home of continuity and craft.

NOT A HOTEL Unveils First Hotel Brands, Heritage and Vertex
Design

NOT A HOTEL Unveils First Hotel Brands, Heritage and Vertex

The inaugural HERITAGE project lands in Kyoto and the vertex project in Okinawa.

Atelier Jean Nouvel Designs Latest NOT A HOTEL: YAKUSHIMA
Design

Atelier Jean Nouvel Designs Latest NOT A HOTEL: YAKUSHIMA

Located on the UNESCO World Heritage island of Yakushima.

Ski-In Serenity Meets Bespoke Design in Snøhetta’s NOT A HOTEL RUSUTSU
Design

Ski-In Serenity Meets Bespoke Design in Snøhetta’s NOT A HOTEL RUSUTSU

Situated on ski slopes with sweeping Mount Yōtei vistas.

NIGO, Pharrell Williams and NOT A HOTEL Team Up for JAPA VALLEY TOKYO
Art

NIGO, Pharrell Williams and NOT A HOTEL Team Up for JAPA VALLEY TOKYO

JAPA VALLEY TOKYO is set to open in 2027.

NOT A HOTEL Opens Tokyo Office in Harumi, Featuring The NIGO Lounge
Design

NOT A HOTEL Opens Tokyo Office in Harumi, Featuring The NIGO Lounge

An exclusive event and workspace produced by internationally renowned creative director NIGO.


NOT A HOTEL ISHIGAKI “EARTH” by Sou Fujimoto Officially Opens
Design

NOT A HOTEL ISHIGAKI “EARTH” by Sou Fujimoto Officially Opens

The circular, bowl-roofed retreat blends architecture with nature on a 10,000-square-meter coastal site.

NOT A HOTEL MINAKAMI TOJI Is a Peaceful Sanctuary in the Mountains
Design

NOT A HOTEL MINAKAMI TOJI Is a Peaceful Sanctuary in the Mountains

Now open.

JOOPITER to Auction Once-in-a-Lifetime NOT A HOTEL Experience
Design

JOOPITER to Auction Once-in-a-Lifetime NOT A HOTEL Experience

Hypebeast speaks with Pharrell, NIGO and KAWS on the momentous NOT A HOTEL auction that includes a stay at the upcoming Tokyo location.

NOT A HOTEL TOKYO Taps NIGO for Creative Direction
Design

NOT A HOTEL TOKYO Taps NIGO for Creative Direction

Take a look at the renderings of the cliffside vacation home from the Japanese hospitality startup.

Not a Hotel Brings Sou Fujimoto’s Japan Villa to Market
Design

Not a Hotel Brings Sou Fujimoto’s Japan Villa to Market

Located on Ishigaki Island in Okinawa. 

This New Minakami Villa is Not A Hotel
Design

This New Minakami Villa is Not A Hotel

It’s so much more.

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