Not A Hotel

NOT A CITY Turns 2,000 Tsubo of the Imperial Hotel Tokyo Into NOT A MUSEUM
Art

NOT A CITY Turns 2,000 Tsubo of the Imperial Hotel Tokyo Into NOT A MUSEUM

The SKWAT co-run culture lab opens in Summer 2027 for a four-year run.

NOT A HOTEL's "POD" Is a Ready-Made Smart Home With Room to Make It Yours
Design

NOT A HOTEL's "POD" Is a Ready-Made Smart Home With Room to Make It Yours

The debut product from new group company NOT A HOUSE spans Studio to three-bedroom plans.

Forget First Class, NOT A GARAGE and NIGO Built a Gulfstream G500 Jet You Can Co-Own
Design

Forget First Class, NOT A GARAGE and NIGO Built a Gulfstream G500 Jet You Can Co-Own

You get a Narita-based jet with chauffeured pickup, private terminal screening and chef-led catering.

Wonderwall® Designs a Forest Retreat for NOT A HOTEL KITAKARUIZAWA
Design

Wonderwall® Designs a Forest Retreat for NOT A HOTEL KITAKARUIZAWA

MASU brings together Japanese spatial traditions, modernist references and a 360-degree deck that opens the residence to its natural surroundings.

NOT A HOTEL and ‘Pokémon Sleep’ Will Let You Sleep Inside a Three-Meter Poké Ball for ‘Pokémon's’ 30th
Travel

NOT A HOTEL and ‘Pokémon Sleep’ Will Let You Sleep Inside a Three-Meter Poké Ball for ‘Pokémon's’ 30th

Access is limited to a select few, who each pick a Pokémon that themes the sphere’s lighting from an in-room iPad.

NOT A HOTEL and ‘Pokémon Sleep’ Turn a Poké Ball Into a Place You Can Actually Sleep In
Travel

NOT A HOTEL and ‘Pokémon Sleep’ Turn a Poké Ball Into a Place You Can Actually Sleep In

The design-villa brand is building a Poké Ball-shaped retreat in Hokkaido, with the full reveal saved for September 15.


NOT A HOTEL AOSHIMA Expands Its Tropical Japanese Resort With New Luxury Suites
Design

NOT A HOTEL AOSHIMA Expands Its Tropical Japanese Resort With New Luxury Suites

Introducing the CHILL 2.0 and COAST residences featuring private pools and saunas.

Bjarke Ingels Brings Fearless Futurism to Japan With NOT A HOTEL Setouchi
Design

Bjarke Ingels Brings Fearless Futurism to Japan With NOT A HOTEL Setouchi

The ultra-exclusive property features three villas blending traditional Japanese design with modern Scandinavian sensibilities.

A Closer Look at NOT A HOTEL’s DROPHAUS Set for Louis Vuitton FW26
Design

A Closer Look at NOT A HOTEL’s DROPHAUS Set for Louis Vuitton FW26

Reimagining the runway as a home of continuity and craft.

NOT A HOTEL Unveils First Hotel Brands, Heritage and Vertex
Design

NOT A HOTEL Unveils First Hotel Brands, Heritage and Vertex

The inaugural HERITAGE project lands in Kyoto and the vertex project in Okinawa.

Atelier Jean Nouvel Designs Latest NOT A HOTEL: YAKUSHIMA
Design

Atelier Jean Nouvel Designs Latest NOT A HOTEL: YAKUSHIMA

Located on the UNESCO World Heritage island of Yakushima.

Ski-In Serenity Meets Bespoke Design in Snøhetta’s NOT A HOTEL RUSUTSU
Design

Ski-In Serenity Meets Bespoke Design in Snøhetta’s NOT A HOTEL RUSUTSU

Situated on ski slopes with sweeping Mount Yōtei vistas.

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