Ski-In Serenity Meets Bespoke Design in Snøhetta’s NOT A HOTEL RUSUTSU

Situated on ski slopes with sweeping Mount Yōtei vistas.

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Summary

  • NOT A HOTEL RUSUTSU is a new vacation home in Hokkaido, designed by Snøhetta
  • The 1,200 square meter villa features two linear volumes and a central courtyard for gathering and reflection

Designed by Snøhetta, NOT A HOTEL RUSUTSU rises atop Rusutsu Resort’s ski-in/ski-out slopes in Hokkaido. Conceived as a catalyst for regional uplift rather than merely another luxury villa, the project forges a high-quality urban model that benefits local communities and visitors alike.

Snøhetta’s design unfolds as two linear volumes that gently curve into the rugged terrain, totaling some 1,200 square meters. The lower volume nestles partially underground to house a gym and sauna, while the upper volume cantilevers over the site, organizing communal spaces from the arrival lounge, kitchen, dining room and living room to the central courtyard, alongside an outdoor bath.

Above, bedrooms and a study float above the landscape. The concept also channels the highest point on the celestial sphere, framing panoramic views of Mount Yōtei through expansive glazing and marrying locally sourced stone and wood with a minimalist, nature-inviting palette.

Operated as a hybrid co-ownership retreat and boutique hotel, NOT A HOTEL RUSUTSU invites guests to slow down and embark on contemplative exploration. Social zones are crafted to engage the mind, while private suites and wellness amenities rejuvenate the spirit. For more information, head over to NOT A HOTEL’s official website.

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Zoe Leung
Zoe Leung Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

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