hype cog


Nixon is an American brand founded by Andy Laats and Chad DiNenna that primarily designs watches, accessories, and audio peripherals in 1997 in Encinitas, California. Since launch it has grown in popularity to include distribution in stores such as Barneys, Fred Segal, colette, and BEAMS. In 2006, Nixon was acquired by Billabong International, but after six years of being a subsidiary of Billabong, it became an independent brand again in 2012. The brand is currently sold in over 80 countries worldwide and has opened three standalone stores.

Ron Herman x Nixon 2014 Summer LTD Supertide
Nixon 2014 Summer Video Lookbook
Nixon The Rover Chrono
Nixon 2014 Spring Video Lookbook
HYPETRAK Review: The Nixon Blaster Bluetooth Speaker
Nixon Japan 2013 Holiday Limited All Black Collection
Bolts Action x Nixon 2013 Capsule Collection
colette x Nixon 2013 Gold Time Teller Watch
Nixon 2013 Fall/Winter Luxe Heritage Collection
Nixon 2013 Fall/Winter Video Lookbook


Once again becomes independent brand


Releases its first audio products


Acquired by Billabong International for US$55 million


Records 90 models and 60 employees


Opens subsidiary in France


Debut catalog is released
Founded by Andy Laats and Chad DiNenna
HYPES is a real time popularity metric informing readers of what is trending