Mihara Yasuhiro

Mihara Yasuhiro was born in Japan and is based in Tokyo. He is the founder and head designer of his men’s clothing and footwear brand MIHARAYASUHIRO, and the founder and owner of SOSU shop and Sosu International Co., Ltd. Yasuhiro first made his name in the fashion industry by designing footwear, and has collaborated with sneaker giants like PUMA. 1994 saw the designer launch his first line of shoes while he was still studying at Tama Art University, which was well-received and even praised for its innovative and modern designs. After receiving good reviews and a decent reputation, Yasuhiro eventually launched his shoe label MIHARAYASUHIRO in 1998, which he remains an integral part of the brand’s vision and guidance. That same year, Yasuhiro also unveiled his first store, SOSU, which means “prime number” in Japanese, in the Aoyama area of Tokyo. While MIHARAYASUHIRO has since expanded to offering menswear collections, Yasuhiro is still regarded as a strong influencer and designer in the footwear market.

Mihara Yasuhiro Injects Nylon Sandals With Sportswear Vibes
Footwear

Mihara Yasuhiro Injects Nylon Sandals With Sportswear Vibes

The ultimate all-round sandal.

Hardcore Deconstruction Permeates Maison Mihara Yasuhiro FW21
Fashion

Hardcore Deconstruction Permeates Maison Mihara Yasuhiro FW21

Garments are torn, over-dyed, patched and washed to shreds.

Bandana Motifs Inform Mihara Yasuhiro’s Moccasin-Style Sneaker
Footwear

Bandana Motifs Inform Mihara Yasuhiro’s Moccasin-Style Sneaker

A canvas shoe that sits on a purposely imperfect rubber sole.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Including a number of pieces from Jerry Lorenzo’s Fear of God.

Unimatic and Mihara Yasuhiro Have Created the Ultimate Minimalist Watch
Watches

Unimatic and Mihara Yasuhiro Have Created the Ultimate Minimalist Watch

Because minimalists need to tell time, too.

Mihara Yasuhiro's MYNE Delivers Streetwear Staples for FW20
Fashion

Mihara Yasuhiro's MYNE Delivers Streetwear Staples for FW20

Showcased against the backdrop of Japan’s abandoned Western Village theme park.

Maison Mihara Yasuhiro SS20 Digs Deep With Deconstruction & Loud Layers
Fashion

Maison Mihara Yasuhiro SS20 Digs Deep With Deconstruction & Loud Layers

Complete with hefty footwear pieces.

Maison Mihara Yasuhiro Rejoins DC Shoes for More Revamped Skate Kicks
Footwear

Maison Mihara Yasuhiro Rejoins DC Shoes for More Revamped Skate Kicks

Taking on the Court Graffik.

Nehanne MIHARA YASUHIRO Unveils Patchwork Kimonos for Spring/Summer 2018
Fashion

Nehanne MIHARA YASUHIRO Unveils Patchwork Kimonos for Spring/Summer 2018

Worn workwear inspired by ancient Japan.

MYNE Retraces '90s Streetwear With Summer 2018 Collection
Fashion

MYNE Retraces '90s Streetwear With Summer 2018 Collection

Bold imagery from Mihara Yasuhiro’s streetwear imprint.

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