Mihara Yasuhiro

Mihara Yasuhiro was born in Japan and is based in Tokyo. He is the founder and head designer of his men’s clothing and footwear brand MIHARAYASUHIRO, and the founder and owner of SOSU shop and Sosu International Co., Ltd. Yasuhiro first made his name in the fashion industry by designing footwear, and has collaborated with sneaker giants like PUMA. 1994 saw the designer launch his first line of shoes while he was still studying at Tama Art University, which was well-received and even praised for its innovative and modern designs. After receiving good reviews and a decent reputation, Yasuhiro eventually launched his shoe label MIHARAYASUHIRO in 1998, which he remains an integral part of the brand’s vision and guidance. That same year, Yasuhiro also unveiled his first store, SOSU, which means “prime number” in Japanese, in the Aoyama area of Tokyo. While MIHARAYASUHIRO has since expanded to offering menswear collections, Yasuhiro is still regarded as a strong influencer and designer in the footwear market.

Mihara Yasuhiro Returns With BED J.W. FORD Collab and OG Sole in New Colorways
Footwear

Mihara Yasuhiro Returns With BED J.W. FORD Collab and OG Sole in New Colorways

Including the black leather-structured Blakey and the multi-colored Peterson low top sneakers.

BED J.W. FORD and Maison Mihara Yasuhiro Solidify First Collab With Duo of Velour Sneakers
Footwear

BED J.W. FORD and Maison Mihara Yasuhiro Solidify First Collab With Duo of Velour Sneakers

The BLAKEY and HANK silhouettes roll out in a predominantly black outfit.

Mihara Yasuhiro Introduces New Colorways of the OG Sole Low Top Sneakers
Footwear

Mihara Yasuhiro Introduces New Colorways of the OG Sole Low Top Sneakers

Featuring its signature irregular sculpted sole.

Maison Mihara Yasuhiro's FW22 Collection Promotes "SELF CULTURE"
Fashion

Maison Mihara Yasuhiro's FW22 Collection Promotes "SELF CULTURE"

Reflecting upon memories of Tokyo in the 1990s.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Including pieces from Palace, CLOT and more.


Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Including a trio of KAWS figurines.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Including BAPE, Gosha Rubchinskiy and Supreme.

Mihara Yasuhiro Drops Multicolored Pointed Sneakers for Spring
Footwear

Mihara Yasuhiro Drops Multicolored Pointed Sneakers for Spring

For those who think the AF1 needs some livening up.

Mihara Yasuhiro Utilizes Biodegradable Materials for New "General Scale" Sneakers
Footwear

Mihara Yasuhiro Utilizes Biodegradable Materials for New "General Scale" Sneakers

The new high and low-top kicks come in white, black, red and blue colorways.

Mihara Yasuhiro Injects Nylon Sandals With Sportswear Vibes
Footwear

Mihara Yasuhiro Injects Nylon Sandals With Sportswear Vibes

The ultimate all-round sandal.

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