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Louis Vuitton

Louis Vuitton

Louis Vuitton is a French luxury fashion label that was founded in 1854 by Louis Vuitton as Louis Vuitton Malletier. Inspired by an H.J. Cave Osilite case, Vuitton introduced his flat-bottom trunk with trianon canvas, which made them lightweight and airtight. This style allowed the trunks to be stacked atop each other, and inspired many luggage makers to imitate this style and design. To protect against the duplication of this look, Vuitton changed the Trianon design to include a beige and brown stripe design in 1876. To further avoid duplication, Vuitton created the Damier Canvas pattern, which included the logo "marque L. Vuitton déposée", which translates into "L. Vuitton registered trademark." Vuitton died in 1892, and the company was passed onto his son., Georges Vuitton. In 1896, the company launched the signature monogram canvas and made worldwide patents. The brand’s renowned graphic symbols such as the quatrefoils and flowers were inspired by Japanese and Oriental designs from the Victorian era. After World War II, the company began incorporating leathers into most of its products and revamped its monogram canvas in 1959. By 1977, the company’s revenue reached $14.27 million USD, and solidified international expansion with locations in Asia. In 1983, Louis Vuitton teamed up with America’s Cup to launch the Louis Vuitton Cup yacht races. LVMH was created in 1987 from the merging of Louis Vuitton and Moet & Chandon, forming a luxury goods conglomerate. Marc Jacobs was appointed creative director in 1997, and introduced the company’s first ready to wear line for men and women. Jacobs is credited with reinventing the company and making it relevant with its myriad of successful and popular collaborations. Notable collaborations were with Steven Sprouse, Takashi Murakami and Yayoi Kusama. In 2013, Jacobs left his post and was replaced by Nicholas Ghesquière.

Here's the First Official Look at the Supreme x Louis Vuitton Collaboration
Is Supreme Making Its Runway Debut at Louis Vuitton's Paris Fashion Week Presentation?
Louis Vuitton Opens Its First-Ever Men's Pop-Up Shop
Supreme x Louis Vuitton Collaboration News May Have Leaked
Here's a Sneak Peek of the Louis Vuitton 2017 Spring/Summer Campaign
For the First Time Ever Louis Vuitton's Monogram Eclipse Hard Sided Collection Will Be Available in the U.S.
Louis Vuitton Launches Its New 2017 Hong Kong City Guide
The Best High Fashion Collaborations of 2016
Louis Vuitton Is Set to Release an Exclusive MA-1 Bomber


November - The company confirms that Nicolas Ghesquière has been hired to replace Marc Jacobs as Artistic Director of Women's Collections
September - The company hires Darren Spaziani to lead its accessory collection


Louis Vuitton hires Kim Jones as its "Men Ready-to-Wear Studio and Style Director”


Pharrell Williams co-designs a series of jewelry ("Blason") and glasses for Louis Vuitton


Louis Vuitton reopens its Champs-Élysées store in Paris, designed by American architect Eric Carlson


Takashi Murakami, in collaboration with Marc Jacobs, masterminds the new Monogram Multicolore canvas range of handbags and accessories


Marc Jacobs creates the charm bracelet, the first ever piece of jewellery from Louis Vuitton


Louis Vuitton appoints Marc Jacobs as its Artistic Director


Creation of LVMH (merger between Louis Vuitton, Moët et Chandon and Hennessy)


Georges Vuitton dies and his son, Gaston-Louis Vuitton, assumes control of the company


The Louis Vuitton Building opens on the Champs-Elysées, the largest travel-goods store in the world at the time


The Louis Vuitton Company introduces the Steamer Bag


The company launches and patents the Monogram Canvas


Georges Vuitton exhibits company products at the Chicago World’s Fair


Louis Vuitton passes away; son Georges Vuitton assumes control of the brand


Louis Vuitton creates the Damier Canvas pattern


Opens its first store in London on Oxford Street


Participates in the Universal Exhibition in Paris


Founded by Louis Vuitton in Paris, France
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