Commemorating the deal with a new line of LBJ-endorsed Mountain Dew energy drinks.
James and business partner, Maverick Carter become the company’s first Black partners.
The LA-inspired colorway mismatches the team’s colors between each foot and lists out The King’s achievements on the outsoles.
The King’s early pair comes marked with notations that read “Black Lives Matter”, “LEBRON”, and more.
“An all-time record for any LeBron James card produced 2004-present.”