Made in collaboration with Avant Arte, the forthcoming edition will coincide with a new retrospective exhibition on Ruscha at LACMA.
Ahead of its launch, the Avant Arte team provides an exclusive close-up of the methods used to bring the Frankenrocket print to life.
Coming to LACMA this fall.
The story of how an obscure form of entertainment became the most powerful mode of visual expression in the 20th-century.
From Toni Morrison and Roy DeCarava, to Jennifer Packer and Nathaniel Mary Quinn.