Defining RAW in the G-Star RAW 2016 Fall/Winter Campaign
Fashion 

Defining RAW in the G-Star RAW 2016 Fall/Winter Campaign

Presented by G-Star RAW
Stripping what’s outside to reveal a raw inside.

G-Star RAW Debuts a 20-Piece Offering of Experimental Denim Garments Overseen by Aitor Throup
Fashion

G-Star RAW Debuts a 20-Piece Offering of Experimental Denim Garments Overseen by Aitor Throup

A collection exploring two polar opposite states in the life of a denim garment.

G-Star RAW Unveils Its First Campaign Under Pharrell's Creative Direction
Fashion

G-Star RAW Unveils Its First Campaign Under Pharrell's Creative Direction

His first season as “Head of Imagination.”

G-Star RAW Collaborates With Aitor Throup to Create Newfangled Denim Capsule
Fashion

G-Star RAW Collaborates With Aitor Throup to Create Newfangled Denim Capsule

“RAW Research is a place to think of new possibilities.”

G-Star RAW's Colorful 2016 Spring/Summer Sunglasses Lookbook
Fashion 

G-Star RAW's Colorful 2016 Spring/Summer Sunglasses Lookbook

Presented by G-Star
With 6 retro-inspired shapes.


Watch as Pharrell, Nigel Sylvester, Joey Bada$$ and Their BMX Crew Take Over New York City

Watch as Pharrell, Nigel Sylvester, Joey Bada$$ and Their BMX Crew Take Over New York City

#NEWYORKRAW.

G-Star Celebrates the 20th Anniversary of the 5620 G-Star Elwood
Fashion 

G-Star Celebrates the 20th Anniversary of the 5620 G-Star Elwood

Presented by G-Star
With monthly collaborations and limited releases.

Pharrell's RAW Gallery @ G-Star Headquarters, Amsterdam
Fashion 

Pharrell's RAW Gallery @ G-Star Headquarters, Amsterdam

There’s more ways to create denim than you think.

Pharrell Is Now Co-Owner of G-Star RAW
Music 

Pharrell Is Now Co-Owner of G-Star RAW

“On top of my business. As of today, proud to be a co-owner of G-Star RAW.”

Pharrell Announces Co-Ownership of G-Star RAW
Fashion

Pharrell Announces Co-Ownership of G-Star RAW

“On top of my business. As of today, proud to be a co-owner of G-Star RAW.”

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