Fuct

FUCT is a streetwear clothing brand that was founded by Erik Brunetti (aka DEN ONE), in 1990. FUCT is known for reappropriating subversive anti-government and anti-religion icons and campaigns, as well as pop culture themes and references. As well as being known as the predecessor of modern streetwear and is often pooled together with other streetwear brands like Stussy, Hysteric Glamour and Pop-Shop.

VETEMENTS Calls Out Balenciaga for Replicating T-Shirt Design
Fashion

VETEMENTS Calls Out Balenciaga for Replicating T-Shirt Design

Demna Gvasalia designed both pieces.

Why Nalgene is the Air Force 1 of Reusable Water Bottles
Design 

Why Nalgene is the Air Force 1 of Reusable Water Bottles

How an outdoorsy water bottle designed for scientists became streetwear’s blank canvas.

Erik Brunetti's Riotous FUCT Imprint Prevails in Supreme Court Case
Fashion

Erik Brunetti's Riotous FUCT Imprint Prevails in Supreme Court Case

Successfully obtaining the right to trademark his iconic brand.

FUCT & Richardson Link Up for Boldly Co-Branded Set of Garments
Fashion

FUCT & Richardson Link Up for Boldly Co-Branded Set of Garments

Tweaking each other’s graphics.

Erik Brunetti Talks Streetwear, Trademarks, & Origins of FUCT in New Interview
Fashion

Erik Brunetti Talks Streetwear, Trademarks, & Origins of FUCT in New Interview

One of the industry’s most prolific creatives shares his thoughts.


US Supreme Court Set to Decide on Trademarks Involving Profanity
Fashion

US Supreme Court Set to Decide on Trademarks Involving Profanity

The Supreme Court’s next decision is Fuct.

U.S. Ban On "Scandalous" Trademarks Ruled Unconstitutional
Fashion

U.S. Ban On "Scandalous" Trademarks Ruled Unconstitutional

Erik Brunetti, rejoice.

Livestock Highlights Its Best 2017 Spring Wares
Fashion

Livestock Highlights Its Best 2017 Spring Wares

Featuring the likes of Garbstore, NEIGHBORHOOD, Arc’teryx, and more.

NEIGHBORHOOD Collaborates With FUCT for a Capsule Collection Full of Attitude
Fashion

NEIGHBORHOOD Collaborates With FUCT for a Capsule Collection Full of Attitude

Messages galore.

Another Collection of Vintage FUCT T-shirts Will Release Online
Fashion

Another Collection of Vintage FUCT T-shirts Will Release Online

Reprints of Erik Brunetti’s classic designs.

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