Slam Jam and Fuct Pay Homage to '90s Streetwear With Debut Capsule Collection

Alongside an exclusive book launch and signing at Milan’s Spazio Maiocchi to celebrate the closing of the ‘Oval Parody’ exhibition.

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Erik Brunetti’s FUCT imprint joins forces with Slam Jam for a five-piece capsule collection that mirrors the former’s streetwear influence and deep roots in skate culture.

Featuring tees, hoodies, and accessories, every piece is embellished with the brand’s car-inspired Oval Parody logo. The symbol is embroidered on cozy beanies and co-branded caps, also stamped on the chest of black hoodies and T-shirts. Additionally, Slam Jam’s anarchy-style emblem is seen on the flipside alongside text that reads “A FREELY CONSTITUTED CULTURAL ECO-SYSTEM FRAMES BY (UN)FORMAL MEMBERSHIP AND (UN)CORPORATE UNIFORMS.” Finally, a blue marbleized skate deck rounds out the collection with dual logos at the front and FUCT’s recognizable emblem blown up on the opposite side.

Currently on view at Milan’s Spazio Maiocchi art gallery, the Oval Parody exhibition promotes Brunetti’s brand logo as a dominant streetwear figure. Twelve acrylic artworks are spread across the space, mounted atop a vibrant red structure that stands at the center. As the display closes its doors, the gallery’s storefront is converted into a pop-up shop presenting a newly-released artist book celebrating the brand marking.

The KALEIDOSCOPE-published art book will be available at Spazio Maiocchi’s Artifact pop-up shop from October 28 to October 30. The FUCT x Slam Jam capsule collection will drop online via Slam Jam, FUCT and Slam Jam retail locations.

In other news, NILMANCE builds on its performance roots for Fall 2022.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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