The family behind the brand talks heritage, influence, passion for local communities and more.
Nine hidden QR codes are strewn across socials, billboards, and the show itself.
Muted hues are inspired by retro variations $5K USD poker chips.
Adding suede, patent leather, velvet and glitter to the Old Skool & Authentic.
The sneaker and apparel collection feature plenty of 3M and glow-in-the-dark details.